Summer has arrived, and the demand for air conditioners is increasing daily. Electronics brand Haier has launched its new premium air conditioner series, the Gravity Series, in the Indian market. The company claims these ACs start cooling in just 10 seconds, a feature they've termed "Supersonic Cooling."
What's Special About the Gravity Series?
The Gravity Series ACs are designed for users seeking both advanced technology and a premium aesthetic. Key features of this series include:
Supersonic Cooling Technology
Haier states that the Gravity AC activates its compressor in just 10 seconds, rapidly lowering room temperature. This feature benefits users who want to feel instant cool air as soon as the AC is switched on.
AI Climate Control
These ACs feature an AI-based climate control system that adjusts itself based on the user's room temperature, humidity, and previous settings. This eliminates the need for frequent manual temperature adjustments.
Automatic Operation
The AC learns user habits and operates accordingly. For instance, if you consistently run the AC at 24 degrees Celsius at 10 PM, it will automatically apply the same setting after a few days.
Fabric Finish Design
A major visual highlight of the Gravity Series is its fabric finish. While ACs typically feature mirror, matte, or marble finishes, Haier offers a soft, fabric-like texture that sets it apart. This finish is modern and complements various interior designs.
5-Star Energy Rating
Designed with energy efficiency in mind, this series boasts a 5-star energy rating. This ensures both rapid cooling and lower electricity bills.
A Unique Blend of Design and Technology
Modern smart homes demand devices that are both functional and stylish. Haier's Gravity Series reflects this, with its unique texture, AI-based features, and smart usage patterns making it a future-forward AC.
Fabric Finish Design – Stylish and Soft
While mirror finishes, marble textures, or plain white bodies have been common for ACs, Haier introduces a novel fabric finish. This gives the AC a look similar to high-end speakers or furniture. Haier designed the Gravity Series with Indian weather conditions and user habits in mind. Indian summers often reach temperatures of 45 degrees Celsius with high humidity. The AI climate control excels in these conditions, providing customized cooling.
Price and Availability
While Haier hasn't released the complete price list, reports suggest entry-level Gravity Series models may start around ₹40,000. This series will soon be available on major online platforms and offline retail stores.
Haier's Market Strategy
Haier has been strengthening its presence in India for several years. The company now focuses on user experience and premium design, in addition to technology. The Gravity Series is a part of this strategy. Haier aims to deliver a premium AC experience not only in major cities but also in Tier 2 and Tier 3 cities.
If you're considering a new AC this summer, and desire a blend of technology and premium aesthetics, Haier's Gravity Series could be an excellent choice. Features such as supersonic cooling, smart AI control, fabric finish, and a 5-star rating differentiate it from competitors. This series has the potential to attract a wide range of users from the mid-range to the premium segment.
