Facebook has introduced a new monetization option for its creators. Creators can now earn money through Stories, without any minimum viewership requirements. This feature is part of Facebook's content monetization program, offering creators an additional avenue for income.
Facebook's announcement of this new monetization option comes at a time of uncertainty surrounding TikTok in the United States. It's believed this feature aims to attract TikTok creators seeking alternative platforms.
How Does Facebook's New Monetization Feature Work?
According to a Facebook spokesperson, earnings from Stories will depend on content performance. Creators won't need to meet a minimum viewership threshold. This feature is available to all creators already participating in Facebook's content monetization program.
Creators already using the monetization feature don't need to do anything extra beyond posting Stories. Creators not yet enrolled in the program can apply through Facebook's monetization program website.
Monetizing Older Content
Facebook clarified that creators can monetize not only new content but also older content shared as Stories. Creators don't need to create new videos or photos every time; they can repurpose existing content within Stories to leverage monetization.
Facebook states this feature allows creators to monetize even small, everyday updates, boosting their overall income.
Attracting TikTok Users
Facebook's decision comes amidst ongoing discussions about a potential TikTok ban in the United States. With over 170 million TikTok users in the US potentially seeking new platforms, Facebook, Instagram, and other social media platforms are actively introducing features to attract them. Facebook's new monetization feature is considered part of this strategy to draw in TikTok's substantial user base.
Increased Earning Opportunities for Creators
Facebook's new monetization feature significantly benefits social media creators. They can now earn money not only through posts and videos but also through Stories. The absence of mandatory viewership requirements opens earning opportunities for both new and smaller creators.
