Ayodhya, Uttar Pradesh — Ayodhya, the sacred city of India, recently witnessed a cultural spectacle of epic proportions that connected millions of people across 50 countries. Reports indicate that approximately 620 million viewers watched this Ramleela program — a figure that brought India's folk culture to a global audience.
The number and diversity of artists participating in the event were remarkable — over 250 film and theatre artists graced the stage, and their every form and expression was imbued with colors and emotions.
The power of digital technology was fully utilized — live streaming, apps, and social platforms carried this grand endeavor to every household.
It is estimated that over 100 million rupees were invested as "digital capital" in broadcasting and technical expenses — this was not just an event, but a dialogue of India's cultural revolution. The significance of this event — not just its grandeur, but also its role in the global dissemination of culture.
When Ramleela, in its dramatic form, reaches 50 countries through the internet and digital platforms, it transcends being merely for devotees and becomes a cultural ambassador. It is a bridge that connects India, with its soul, to the rest of the world.
Folk-Technology and Opportunities
Such events not only connect audiences but also provide a platform for local arts, crafts, organizers, and small businesses — from ticketing to merchandise, stimulating the event economy.
Digital Literacy + Innovation
This program demonstrates how religious and folk events are now rejuvenating themselves in the digital language — live streams, APIs, user interfaces, language translation — all these elements connect the journey from local to global.
