Instagram is testing a reduction in the hashtag limit for posts and Reels, where many users are unable to add more than 3 tags. This change has become a cause for concern, especially for new creators. This feature is being tested on a limited number of users in several countries, including India, while no official statement has been released by the company.
Instagram Hashtag Limit Testing: Instagram has begun testing a limitation on the number of hashtags for posts and Reels in several countries, including India, under which some users are not being allowed to add more than 3 tags. This change has become a challenge, especially for new content creators, as they rely on hashtags to increase their reach. Reports indicate that this testing is currently observed more on iPhone creator accounts, while the old functionality remains available on Android and regular accounts. Instagram has not made any official comment on this potential change.
Instagram Hashtag Limit Testing Intensifies
Instagram is testing a reduction in the hashtag limit for posts and Reels, and many users are experiencing difficulty adding more than 3 tags. This change could pose a challenge, especially for new content creators, as they often use numerous hashtags to boost their reach. Many creators on social media have reported suddenly encountering this limit, which has also led to dissatisfaction.
According to reports, this testing is currently underway in selected countries and on selected accounts. Some creator accounts in India have also confirmed this issue. Interestingly, this limit is presently more prevalent on iPhone creator accounts, whereas the previous functionality is still active on Android and personal accounts.
Will Hashtag Usage Be Limited Like TikTok?
Numerous tech reports suggest that Instagram is moving towards limiting hashtags, similar to TikTok. TikTok already allows a maximum of 5 hashtags, and Instagram might reduce its 30-hashtag rule to just 3 or 5.
If this change is implemented, it will directly impact the reach of new creators. More hashtags allowed posts to reach users with various interests, but fewer tags could diminish organic reach. However, the company has not yet issued an official statement regarding this.
Testing Continues in Several Countries, Users Dissatisfied
Users in the US and parts of Europe, along with India, have also shared this issue on social media. Many have posted on X, stating that they are unable to add more than 3 hashtags, while some have observed a limit of 5 tags.
This change is currently in the testing phase, so not all users are experiencing it. Nevertheless, a large number of creators are expressing concern about this feature and hope that Instagram will soon provide clear information regarding it.
