In Jhansi, Uttar Pradesh, 'Operation Sindoor' Rakhis have become the top choice for sisters this Raksha Bandhan. Sales of this special, patriotic Rakhi are seeing a surge, while #OperationSindoorRakhi is also trending on social media, further boosting its popularity.
Uttar Pradesh: Amidst the festive atmosphere of Raksha Bandhan in Jhansi's markets, 'Operation Sindoor' Rakhis have become the center of attention. The packaging of these Rakhis includes vermillion (sindoor) and rice (akshat) along with the Rakhi, symbolizing sacrifice, resolution, and auspiciousness. Posters outside the shops, such as "Salute to the soldiers of the nation, this Rakhi is in honor of their martyrdom," are evoking emotions in people, while pictures and videos of it are rapidly going viral on social media.
Patriotic Choice of Sisters
Sisters say that this Rakhi is not just a thread but a bond of pride and respect. One emotional sister said that when the Indian Army gave a b response to terrorists in 'Operation Sindoor,' the entire nation felt proud. Now, while tying this Rakhi on their brothers' wrists, they will also have the blessings of those martyrs who made the ultimate sacrifice for the security of the nation.
Increased Demand in Markets
Sales of 'Operation Sindoor' Rakhis are in full swing in major areas like Manik Chowk, Sipri Bazaar, Orchha Gate, Elite Chauraha, and Lower Bazaar. According to shopkeepers, more than 500 Rakhis were sold on the first day of launch itself. The special thing is that buyers are specifically looking for these Rakhis, which has further enhanced the festive atmosphere in the markets.
Viral Trend on Social Media
The popularity of this Rakhi has been further accelerated by social media. #OperationSindoorRakhi is continuously trending on Instagram and Facebook, where young women are sharing photos and videos with this Rakhi. It has become not just a symbol of love for brothers but also a medium to spread the message of patriotism to every home. The support being received on digital platforms has given a new and emotional dimension to the festival of Raksha Bandhan.
