Apple will launch the iPhone 18 lineup next year, but this time, the standard iPhone 18 model will not be included. According to reports, the iPhone 18 Pro, iPhone Air 2, and the company's first foldable iPhone will be introduced. This move is aimed at focusing on premium options and increasing demand among high-end users.
Apple iPhone 18 Update: In September 2026 next year, Apple is set to launch its iPhone 18 lineup, but this time, the standard iPhone 18 model will not be included. According to reports, only the iPhone 18 Pro, iPhone Air 2, and the company's first foldable iPhone will be unveiled at the event. This change is aimed at prioritizing premium options ahead of the festive season, to provide better choices for high-end users and boost sales of premium devices.
iPhone 18 Pro and Air Models to Launch First
Apple has traditionally launched standard and Pro models simultaneously each year, but this strategy is planned to change starting in 2026. According to Chinese leaker Digital Chat Station, only the iPhone 18 Pro and iPhone Air 2 will be introduced at the event in September 2026. This change is being made to present users with only premium options, thereby increasing the focus on the high-end market.
Plans for iPhone e-variant
This February, Apple launched the iPhone 16e, which offered many features of the iPhone 16 at an affordable price. According to reports, the iPhone 17e will be introduced next February, while the iPhone 18 is likely to be launched as an e-variant in 2027. This move is considered part of Apple's strategy to balance affordable and premium options.
Apple's First Foldable iPhone
According to reports, Apple could introduce its first foldable iPhone next September. The company has been working on this device for a long time, and its production might start soon. The foldable iPhone will feature four cameras and its design will resemble two iPhone Airs joined together. Test production will be conducted in Taiwan, while mass production is expected to take place in India.
This new strategy from Apple is not only bringing changes to the iPhone lineup but will also boost the demand for premium and foldable devices. In the coming years, Apple's moves in the tech world will demonstrate a balance between high-end and affordable options. Keep reading and check our reports and launch coverage to stay updated.