Elon Musk's Grok will now offer text-to-AI video creation through the 'Imagine' feature, based on the Aurora engine. This feature will be available to Super Grok users from October 2025.
Grok: Grok, the AI platform owned by Elon Musk, is now entering the field of video generation. In another revolutionary turn in the world of technology, Musk has announced that Grok users will soon be able to create videos and audio via text prompts instantly. This feature will be launched in October 2025 and will be called – 'Imagine'.
What is the 'Imagine' feature and how will it work?
Grok's new text-to-video generation feature will be based on a tool called 'Imagine'. This feature is powered by the Aurora engine, which is capable of fast and impressive video generation. This means that users only need to give a simple text command, such as – 'a child is dancing in the rain, with slow music in the background' – and Grok will create an entire video and audio based on that instruction. This technology will not only be a boon for creative professionals (such as video creators, digital artists), but also allow ordinary users to see their own imaginations in visual form.
Super Grok users will get the first experience
This advanced feature will first be made available to Super Grok users. Super Grok is a premium subscription service priced at $30 per month. It will include users who download Grok's standalone app and register for Super Grok and join the waitlist. It is already expected that a large waitlist may be seen in the initial weeks of launch.
Elon Musk's announcement: 'Now create videos with Grok'
Elon Musk himself announced this update via a repost on X (formerly Twitter). He wrote – 'Now you can generate videos on Grok. Download and subscribe to @Grokapp.' This announcement is not just a technology update, but is considered a game-changer moment in the world of AI content generation.
Will compete with Google and OpenAI
Grok's new Imagine feature will directly compete with Google's Veo 3 and OpenAI's Sora. Both companies are already working on video generation AI, but Musk's company claims to offer the fastest and simplest user interface in this field. While Veo 3 is known for full HD video rendering and Sora creates real-world physics-based visuals, Grok's Imagine feature stands out from both due to its speed, simplicity, and AI sound synchronization.
Aurora Engine: What is its power?
The Aurora engine is the new AI processing technology working behind Grok. Its biggest feature is – instant video output, in which the user gets a video and matching audio clip within seconds of entering text. The Aurora engine itself chooses the mood of the scene, background music and visual effects. This eliminates the user's need for editing or manual tuning.
A new revolution for the creative industry
This new feature of Grok can prove to be extremely useful especially for digital creators, storytellers, music artists, social media influencers and small businesses. Where earlier heavy software, editing skills and time were required to create videos, now the same work will be possible with just a text command.
Launch on Diwali: A special opportunity for India
Grok's popularity is increasing rapidly in India. With the launch of this feature around Diwali 2025, Indian creators and users will get a new digital gift. The discussion of this 'AI-powered Diwali gift' given by Musk is in full swing in the tech community of India.
