Due to GST rate cuts and the festive season, market sales during Navratri broke all records. Auto companies like Maruti, Hyundai, and Mahindra, along with electronics brands, witnessed a tremendous surge in sales. The reductions made products cheaper and boosted customer purchases, setting new milestones for both market enthusiasm and sales.
GST rate cut: The impact of GST rate cuts led to a b acceleration in the market during Navratri 2025. Auto companies such as Maruti, Hyundai, and Mahindra recorded a twofold increase in car sales compared to last year. Electronics brands also witnessed a sales surge ranging from 20% to 85%. The reductions made products more affordable and increased customer purchases, driving market enthusiasm to its peak during the festive season.
Pace in Car Sales
Maruti Suzuki registered a tremendous surge in vehicle sales during Navratri. According to the company, this time over 7 lakh customers visited showrooms for inquiries, and approximately 1.5 lakh cars were booked. Last Navratri, Maruti sold around 85,000 cars, whereas this year the number was more than double. Other major automobile companies like Mahindra and Hyundai also saw significant increases in sales. Especially, the demand for Hyundai's SUV models, Creta and Venue, saw a particular rise this Navratri.
Maruti Suzuki's Head of Marketing stated that bookings for small cars, SUVs, and Multi-Purpose Vehicles saw an increase of up to 50 percent this year. He added that GST cuts and festive offers encouraged customer purchases.
Surge in Electronics Sales
During Navratri, consumer electronics sales also experienced a tremendous surge. Major brands like LG, Haier, and Godrej recorded sales growth of 20 to 85 percent this time compared to last year. Haier India performed well in the sales of large-screen TVs and home appliances priced above ₹2.5 lakh. Experts believe that the reduction in GST rates and additional offers provided by companies played a major role in this acceleration.
The retail sector also saw a rush of customers this Navratri. Companies like Reliance Retail and Vijay Sales reported an increase in their sales by 20 to 25 percent. Furthermore, online sale events by e-commerce companies such as Amazon and Flipkart also boosted purchases.
Impact of GST Rate Cut
The government had reduced the GST rate on several essential products at the end of September. This had a direct impact on the market. Due to the decrease in product prices, customers showed greater enthusiasm for shopping. Companies passed on the benefit of the GST cut directly to customers, leading to increased sales during the festive season.
According to experts, the GST cut not only reduced product prices but also boosted consumer confidence. This created a balance between demand and sales in the market, benefiting businesses. This Navratri, in addition to the car, electronics, and retail sectors, sales of FMCG and home appliances also saw a significant increase.
Navratri Accelerated Market Momentum
Market experts believe that this Navratri experience could set new standards for shopping during the festive season. Customers eagerly came forward to take advantage of GST cuts and festive offers. This momentum encouraged companies and strengthened market expectations for the upcoming Diwali season as well.
