Bollywood actress Kriti Sanon's sister, Nupur Sanon, is facing significant online backlash due to her newly launched fashion brand.
Nupur Sanon Trolled: Bollywood actress Kriti Sanon's sister, Nupur Sanon, recently launched her own fashion brand, 'NoBo,' marking her foray into the fashion industry. While this could have been a significant achievement, the brand's high prices have drawn considerable criticism on social media. Controversy erupted immediately after the launch, primarily due to the pricing of the clothing.
Why the Outrage?
Upon the launch of Nupur Sanon's 'NoBo' website, netizens expressed both surprise and anger at the prices. A seemingly simple kurta set is priced at ₹26,500, while a basic dress costs ₹7,000. Maxi dresses and jumpsuits are priced between ₹9,000 and ₹12,000.
People feel the designs and quality don't justify these prices, which are comparable to, or even exceed, those of luxury brands. This has resulted in b negative reactions towards Nupur and her brand on social media.
Social Media Backlash
The discussion initially gained traction on platforms like Reddit, where users shared screenshots from the 'NoBo' website, questioning the pricing. One user commented, "Such basic clothes and such high prices? It seems like a money laundering scheme." Another user stated, "The designs look like someone just randomly cut and stitched fabric together. There's no styling whatsoever!" Some users even labeled 'NoBo' a "No-buy" brand, signifying its unattractiveness to consumers.
Nupur's Silence: Strategy or Oversight?
Nupur Sanon has yet to respond to the controversy or the trolling. No statement has been released from the brand regarding a potential price review. This silence is further fueling discussion and criticism among social media users. Branding plays a crucial role in the fashion industry, but launching a new brand with high prices without established customer trust or clear quality justification is bound to generate negative reactions.
The fabric, cuts, and finishing of NoBo's clothing appear comparable to those of local designers or fashion startups. Therefore, the justification for spending thousands of rupees is not clear to the average consumer.
Nupur Sanon's Work Front
Nupur Sanon debuted in 2019 with the music video "Filhaal" alongside Akshay Kumar, which was well-received. She later appeared in "Filhaal 2." In 2023, she entered the acting world with the Telugu film "Tiger Nageswara Rao." She is soon to make her Bollywood debut with the Hindi film "Noorani Chehra." However, her fashion brand has garnered negative attention even before her debut film.
First impressions are crucial for a fashion brand. If a brand is initially perceived as "expensive and ordinary," it becomes difficult to survive in the market. The question now is whether Nupur Sanon will address this trolling sensitively and make changes, or whether she will ignore it and rely solely on her star power to propel the brand forward.
