Imran Hashmi's much-anticipated film, "Ground Zero," finally released in theaters on April 26th, but its opening day performance fell far short of expectations. This comes as films like "Kesari 2" and "Jaat" maintain a b hold on the box office.
Ground Zero Box Office Collection Day 1: Imran Hashmi's war drama, "Ground Zero," premiered on April 26th, but the film received neither significant pre-release buzz nor a b response from audiences in theaters. "Ground Zero" received mixed reviews, and weak word-of-mouth resulted in a very underwhelming opening.
Initial reports suggest that "Ground Zero" collected only approximately ₹70-90 lakh on its first day. This figure is even lower than the opening day collection of Imran Hashmi's previous flop, "Selfie." The film's weekend performance is now crucial to its future prospects.
Extremely Weak Opening Day Collection
According to early reports from Sacnilk, "Ground Zero" grossed only around ₹1 crore on its first day. This figure is quite disappointing, especially when compared to his previous unsuccessful film, "Selfie," which collected ₹2.55 crore on its opening day. "Ground Zero" thus underperformed even compared to its own previous flops.
Fierce Competition from Sunny Deol and Akshay Kumar
"Ground Zero" faces direct competition from major films like "Jaat" and "Kesari 2." Sunny Deol's "Jaat" and Akshay Kumar's "Kesari 2" have already gained significant popularity among audiences. This competition resulted in limited screen space for "Ground Zero," making it difficult to capture audience attention.
"Ground Zero" is a war drama based on the life of BSF officer Narendra Nath Dhar Dubey. The film depicts how he successfully executed an operation against the notorious terrorist Gazi Baba (Rana Tahir Nadeem) in 2003. However, despite a serious and powerful story, the film's screenplay and narrative failed to engage viewers. This led to mixed reviews and less-than-positive word-of-mouth.
Direction and Performances
Directed by Tejas Prabha Vijay Deoskar, "Ground Zero" features Imran Hashmi as a BSF officer. Sai Tamhankar and Zoya Hussain also appear in significant roles. While Imran's performance was b, the weaknesses in the script and direction hampered the film's overall success.
Trade analysts do not expect a significant improvement in "Ground Zero's" weekend collection. It is speculated that the film might gross between ₹5-6 crore by the end of the weekend. If this happens, "Ground Zero" could be another box office flop for Imran Hashmi.
Why Did the Magic Not Work?
Several factors contributed to "Ground Zero's" poor performance: limited publicity, an unimpressive trailer, and intense competition. Additionally, today's audiences seek novelty and emotional depth in content, which "Ground Zero" may have lacked. The road ahead for "Ground Zero" is challenging.
For the film to recover its losses, it will rely heavily on word-of-mouth publicity, which currently appears weak. A digital release might offer some respite.
