The Ullu app, known for its adult content, is once again embroiled in controversy. This time, the issue stems from its reality show, ‘House Arrest,’ hosted by Bigg Boss fame, Ajaz Khan. A viral clip shows Khan instructing contestants to perform various sexual acts on camera.
Ullu App: Since the rise of digital entertainment in India, OTT platforms have carved a significant niche. While platforms like Netflix, Amazon Prime, and Disney+ Hotstar offer family-friendly and youth-oriented content, Ullu app has established its identity solely through adult content.
Recently, Ullu's reality show 'House Arrest' sparked controversy, generating discussions across social media and political circles. A scene depicting the host, Ajaz Khan, asking participants to try different sexual positions on camera, caused outrage. Following this controversy, several politicians demanded its ban, ultimately leading the company to remove the show from its platform. But who is behind this app? Who is the individual who built this adult content platform and earned millions?
Vibhu Agarwal: The Mastermind Behind Ullu App
Vibhu Agarwal is the founder and CEO of the Ullu app, launched in 2018. A well-known name in the business world, Agarwal has been active in various sectors for nearly three decades. He began his entrepreneurial journey in 1995 with JPko India Pvt. Ltd.
Later, recognizing the growing demand for OTT platforms, he created one focusing exclusively on adult content, differentiating it from the mainstream. In 2022, he launched another platform, 'Atrangi TV,' offering content for family and general audiences.
Wife as a Business Partner
Vibhu Agarwal's wife plays an active role in Ullu app's operations. The couple not only manages this adult content app but also participates in its marketing and content strategy. Their photos and interviews on social media confirm that this business is a collective effort, not solely a one-man operation.
From 'Kavita Bhabhi' to 'Red Light': Rise to Popularity
Ullu's first show, 'Halala,' didn't receive significant viewership upon launch. However, the platform's focus shifted to adult-themed web series, resulting in a substantial increase in viewership. During the COVID-19 lockdown, the show 'Kavita Bhabhi' became a massive hit. Subsequently, shows like 'Painter Babu,' 'Kasturi,' 'Badan,' 'Red Light,' and 'Raat Baaki Hai' solidified its popularity among a specific audience.
These shows were characterized by their low budgets but delivered significant entertainment, enabling Ullu to cultivate a large audience in a short period.
₹93.1 Crore Revenue: A Significant Surge
A 2024 report indicated that Ullu app earned ₹46.8 crore in FY 2022. This figure almost doubled to ₹93.1 crore in FY 2023, demonstrating that despite the controversial content, the app attracted significant viewership and revenue. It is estimated that the app may exceed ₹100 crore in annual revenue by 2024-25.
A Constant Companion of Controversy
Ullu app's rapid rise in popularity has been paralleled by an equal rise in controversies. Following the 'House Arrest' controversy, it faces accusations of spreading obscenity in India. Several social organizations and politicians have demanded a ban. Previously, its shows have faced accusations of obscenity and disrespecting women's dignity. However, the platform maintains that it creates content based on audience preferences and does not force anyone to download the app.
