Ola Electric has launched the 'Ola Muhurat Mahotsav' offer, under which S1 scooters and RoadsterX motorcycles can be purchased starting from just ₹49,999 for 9 days from September 23. Limited units will be available on a "first-come, first-served" basis. The S1 Pro+ and RoadsterX+ models will be available for ₹99,999.
Ola EV Festival: Ola Electric has announced the 'Ola Muhurat Mahotsav', setting the starting price for S1 scooters and RoadsterX motorcycles at ₹49,999. This offer will be valid for 9 days from September 23, and limited units will be available on a "first-come, first-served" basis. According to the company, the S1 Pro+ 5.2 kWh and RoadsterX+ 9.1 kWh models can be purchased for ₹99,999. This festival offers customers the opportunity to access world-class electric vehicles at never-before-seen prices.
Details of the Offer
According to Ola Electric, during this festival, the S1X 2 kWh and RoadsterX 2.5 kWh will be priced at ₹49,999. Furthermore, the S1 Pro+ 5.2 kWh and RoadsterX+ 9.1 kWh models have been priced at ₹99,999. Both variants come with the 4680 Bharat cell battery pack.
The company stated that these electric vehicles will be available in limited units and will be sold on a "first-come, first-served" basis. Information regarding the schedule for purchasing through showrooms or online platforms will be updated daily by the company on its social media accounts.
An Ola spokesperson said that the 'Muhurat Mahotsav' is not just a pricing offer. It is also an opportunity to make world-class electric vehicles accessible to every Indian.
Variants and Features
Providing information about the different variants of S1 and RoadsterX, the company stated that the entry-level variants S1X and RoadsterXX are priced at ₹49,999. The Pro+ variants offer longer range and advanced batteries. These vehicles come with EV technology and smart connectivity features.
The S1 Pro+ and RoadsterX+ offer extended range capability and improved charging capacity from the 4680 battery pack. Both models come with advanced safety features and connected app support.
Rush at Showrooms and Sales Enthusiasm
On the first day of Navratri and the new GST rates, a huge crowd of customers was seen in showrooms. New GST rates came into effect from September 22. GST on small vehicles was reduced from 28 percent to 18 percent.
Due to this change, people bought extensively. Maruti Suzuki sold approximately 30,000 vehicles on the first day, while Hyundai sold 11,000 and Tata Motors sold around 10,000 vehicles. The sales on this day set a new record for single-day sales in previous years.
Demand for Electric Vehicles during Navratri
On the occasion of the Navratri festival, the demand for electric vehicles has also increased. People are now more attracted to electric scooters and motorcycles instead of traditional petrol and diesel vehicles. This festival by Ola Electric has further boosted this trend.
The company's new pricing and limited units strategy has created an atmosphere of excitement and quick purchases among customers.
Ola Electric Mahotsav Boosts E-Vehicle Market
This festival by Ola Electric has stirred up the electric two-wheeler market. Other companies may also have to focus on their pricing strategies and offers. Furthermore, this move will strengthen the trend of electric vehicle adoption among customers.
The company states that during the festival, customers will experience EVs with new technology and smart features. With models like the S1 and RoadsterX, Ola Electric aims to increase its market share.
