Patanjali Ayurved, renowned for its Ayurvedic and herbal products, has transcended its identity as a mere FMCG (Fast-Moving Consumer Goods) company.
Strengthening the indigenous movement and the spirit of "Atmanirbhar Bharat" (Self-Reliant India), Patanjali Ayurved is no longer just an FMCG brand; it has evolved into a multi-faceted organization. Starting its journey with Ayurveda and natural products, Patanjali has established a b presence in diverse sectors including education, healthcare, organic farming, and financial services. This is not merely business expansion but an ideological movement aimed at revitalizing the Indian lifestyle.
Beginnings with Affordable and Chemical-Free Products
Patanjali's foundation was laid during a time when the Indian market was dominated by foreign companies. Patanjali captured the public's attention with its chemical-free and affordable products. It started with everyday essentials like ghee, honey, Chyawanprash, toothpaste, soap, and shampoo, all prepared using traditional Indian Ayurvedic methods.
These products not only eased the financial burden on consumers but also connected them to Indian culture and tradition. This is why, within a few years, Patanjali began to compete with major brands like Hindustan Unilever, Colgate, and Dabur.
A New Identity in Education
Patanjali's approach to education extends beyond the curriculum, incorporating Indian culture, yoga, Ayurveda, and ethical values. Through Patanjali University in Haridwar and its network of Acharya Kulam schools across the country, the organization presents a unique blend of modern education and Indian tradition.
Students here not only study science, mathematics, and technology but also receive education in life values, yoga, and indigenous ideology. These institutions maintain the guru-shishya (teacher-disciple) tradition alongside modern facilities.
Increased Contribution to Healthcare
Patanjali's role in the healthcare sector has been remarkable. According to the company, it operates 34 wellness centers across the country offering treatments through yoga, Ayurveda, and natural therapies. These centers are active even in rural and remote areas where access to modern medicine is often limited.
These wellness centers provide treatment at no cost or at a nominal fee. Furthermore, through Patanjali Yogpeeth, thousands of individuals are trained annually as yoga instructors and Ayurvedic practitioners, laying the foundation for a new health revolution.
New Direction for Organic Farming
Patanjali's Bio Research Institute (PBRI) is playing a leading role in increasing farmers' income and improving soil health. Through this institution, farmers receive training in organic farming, seeds, fertilizers, and scientific information.
Patanjali believes that the country's agricultural economy can be strengthened only when farmers adopt chemical-free farming and cultivate crops using natural resources. The company also purchases organic products from farmers and provides them market access, leading to increased income for the farmers.
Entry into Financial Services
In its business expansion, Patanjali has also entered the financial services sector. By acquiring stakes in companies like Magma General Insurance, Patanjali has made it clear that it aims to create a complete Indian business ecosystem. The objective is to ensure that consumers not only receive domestic products but also access services like insurance and investment through indigenous options.
Moving Towards Atmanirbhar Bharat
Patanjali claims its aim is not just profit-making but making India self-reliant. To this end, the company has partnered with small and medium-sized industries, promoting cottage industries. By employing millions, the company also contributes socially and economically.
Patanjali's founders, Baba Ramdev and Acharya Balkrishna, have repeatedly stated their vision of an India that relies on indigenous options in every sector.
Modern Technology and a Strong Distribution Network
There was a time when Patanjali was considered limited to traditional stores. However, the company has now modernized its distribution network. Patanjali products are now available on online platforms such as Amazon, Flipkart, and Jiomart. In addition, thousands of Patanjali Arogya Kendras (health centers) and stores operate across the country, providing direct access to products for customers.
