Patanjali aims to achieve a 50% increase in food and FMCG revenue and open 10,000 wellness hubs over the next four years. By focusing on premium products, nutraceuticals, and health supplements, the company plans for global expansion. According to Baba Ramdev, this step is a significant effort towards 'Atmanirbhar Bharat' (self-reliant India) and a health revolution.
Patanjali Foods: Stepping into the next phase of its business, Patanjali aims to increase food and FMCG revenue by 50% and open 10,000 wellness hubs over the next four years. The company plans global expansion by launching premium biscuits, dry fruits, spices, nutraceuticals, and health supplements. According to Baba Ramdev, this endeavor will promote self-reliance and a health revolution in India.
Wellness Hubs and New Products
Patanjali has announced that its wellness hubs will promote yoga, Ayurvedic therapies, and indigenous products. According to the company, this initiative will encourage people to adopt a healthy lifestyle while increasing the accessibility of Ayurvedic products in India. Patanjali Foods stated that the goal is to increase the revenue contribution of the food and FMCG segment from 30% to 50% in the next four years. This will involve launching new ranges such as premium biscuits, cookies, dry fruits, and spices. The estimated margin for these products is up to 11.5%.
Nutraceuticals and Health Supplements
Patanjali's focus has now also expanded to nutraceuticals and health supplements. The company is emphasizing health through organic foods and wellness services. Baba Ramdev stated that Patanjali products will be available worldwide in the next 5-10 years. This global expansion will provide an opportunity to introduce Ayurveda to the international market. It is estimated that the global Ayurvedic market will reach $77 billion by 2035.
Home & Personal Care and Non-Food Business
Patanjali has also planned rapid growth in the home and personal care segment. After full integration, it is projected to grow by 10-12% annually. The company recently acquired its group's non-food business for ₹1100 crore, which will further strengthen its product mix.
Digital and Omni-Channel Strategy
Patanjali's omni-channel retail strategy includes both digital and traditional channels. This encompasses performance marketing, SEO, and influencer campaigns. This will facilitate easier reach to customers and boost sales.
Sustainability and Production Expansion
The company is also emphasizing sustainability. Patanjali aims to expand its oil palm plantations from 87,000 hectares to 500,000 hectares. The objective is to stabilize edible oil margins at 4%. EBITDA margins are expected to settle at 5.9%, and revenue is projected to see a CAGR growth of 7% to 10%.
Patanjali's Future and Health Revolution
Baba Ramdev states that through ethical business and sustainable growth, Patanjali's market capitalization could increase from ₹100,000 crore to ₹500,000 crore. This new chapter will not only be limited to business expansion but will also play a crucial role in bringing Ayurveda and health wellness to the common people. Baba Ramdev believes that Patanjali's journey will become a symbol of India's health revolution.
