Sunny Leone, who made her Bollywood debut with the 2012 film Jism 2, has established herself as an actor, reality show personality and entrepreneur in the entertainment industry. On May 13, 2026, as she turned 45, reports estimated her net worth at around ₹98 crore, driven by earnings from films, endorsements and multiple business ventures.
According to reports, Sunny Leone charges approximately ₹1.2 crore per film, while her fee for an item song is said to be around ₹3 crore. In addition to films, she has appeared in web projects, reality shows and music videos over the years.
Sunny Leone has also invested in the digital media and fashion sectors. She is associated as an equity investor with women-focused fashion and lifestyle platform Hauterrfly, which publishes content related to fashion, beauty and lifestyle.
She has also been linked with the entertainment-based cricket format Celebrity Box Cricket League and previously owned the team “Chennai Swaggers.” The venture combined entertainment and sports branding.
In the beauty and personal care segment, Sunny Leone launched fragrance products under the names “Lust” and “Affetto.” The product range includes perfumes, deodorants and body mists.
In 2018, she entered the online gaming industry through a “Teen Patti”-based mobile game launched in collaboration with a digital entertainment company. The Bollywood-themed game targeted mobile gaming users and formed part of her digital branding initiatives.
Sunny Leone also worked on the short story collection “Sweet Dreams,” which was released on digital platforms as part of her content and digital publishing ventures.
She and her husband Daniel Weber co-founded the production house “Suncity Media and Entertainment.” The company has been involved in film production, digital content and talent management.
In 2018, Sunny Leone launched her cosmetics brand “Star Struck by Sunny Leone,” offering products including lipsticks, eye makeup and face products. She and Daniel Weber also introduced the innerwear brand “Infamous,” aimed at young consumers in the fashion and lifestyle segment.
In 2021, Sunny Leone entered the NFT market by launching digital collectibles and introducing the e-platform “I Dream of Sunny,” combining entertainment with blockchain-based digital assets.
Sunny Leone also maintains a significant presence on social media platforms, including Instagram, where she collaborates with brands for promotional campaigns.
