Tata Motors' global wholesale sales of all commercial vehicles and the Tata Daewoo range stood at 87,569 units in the first quarter of fiscal year 2025-26.
Tata Motors has released its global sales figures for the first quarter of fiscal year 2025-26, i.e., between April and June. The company stated that the total global wholesale sales for this quarter were 299,664 units. This is a 9 percent decrease compared to the 329,847 units sold in the first quarter of the previous fiscal year.
Despite this decline, the company has begun efforts to regain momentum in the market through new products. The company has launched the new mini-truck, 'Tata Ace Pro'. It is being touted as India's most affordable mini-truck.
Sales of commercial vehicles were 87,569 units
According to information provided by the company, the global wholesale sales of all commercial vehicles and the Tata Daewoo range of Tata Motors were 87,569 units during the April-June quarter. While this figure is slightly weaker compared to last year, the company believes that improvements are possible in the coming months.
Decline in passenger vehicle sales as well
A decline was also observed in the sales of passenger vehicles manufactured by Tata Motors. The global wholesale sales of passenger vehicles in the first quarter of fiscal year 2025-26 were 124,809 units. This is 10 percent less than the same period last year.
Jaguar Land Rover also affected, a decline of 11% recorded
Tata Motors' premium brand, Jaguar Land Rover, also saw a decline in sales this quarter. The company reported that the global sales of Jaguar Land Rover were 87,286 units between April and June, which is 11 percent less than the same quarter last year.
Analysts believe that the decline in Jaguar Land Rover sales is due to the sluggishness in European and British markets. However, the company has not shared detailed information on this.
Truck designed keeping in mind the needs of small traders
Girish Wagh said that the Tata Ace Pro has been designed according to the needs of Indian roads and small cities. It has a smaller turning radius, which allows this truck to navigate narrow lanes and markets easily. Additionally, it has been given better loading capacity so that small traders can carry more goods at once.
New model to carry forward the legacy of the old 'Tata Ace'
Tata Motors had established a b grip in the mini-truck segment years ago through the Tata Ace. Now, the company wants to reiterate that confidence with new technology and features. The 'Tata Ace Pro' is said to be lighter, more fuel-efficient, and cheaper to maintain than the older model.
Signals of a change in Tata Motors' strategy
The timing of the company releasing sales figures along with the launch of new products indicates that Tata Motors is now changing its strategy. While there is a slowdown in demand in the global markets, the company is focusing on the domestic market and especially the last-mile delivery sector.
Focus on the electric segment too, but no updates yet
Tata Motors has also been active in the electric vehicle segment in recent years. However, the company did not provide any information about the sales of its electric vehicles in this quarterly report. Analysts believe that major announcements related to EVs may also come from the company in the coming days.
Timing of the report and product launch both are important
Releasing the sales report and launching a new vehicle at the same time is considered a well-thought-out strategy of the company. The company probably wants to show that it is trying to move forward even in difficult times.
