Veo 3 will soon enable the creation of YouTube Shorts without camera shooting, but this could impact the identity and earnings of genuine creators.
YouTube Shorts: The world of video creation is on the verge of a significant transformation, spearheaded by Veo 3. Google's new AI technology is set to become a part of YouTube Shorts, potentially revolutionizing the video creation process. No camera, acting, or editing will be required; simply type in a few words, and the AI will generate the video.
What is Veo 3 and how will it work?
Veo 3 is Google's new video-generating AI model that creates videos from text prompts. For example, if you want a video of a child flying a kite in a park with clouds in the sky, you simply type that text. Veo 3 will generate a visual video based on this text, including all details—sound, visuals, and ambiance.
YouTube plans to integrate this AI tool into YouTube Shorts. This means anyone can create videos simply by writing a description—no camera, location shoot, or editing required.
YouTube CEO's Announcement and the Future of AI
YouTube CEO Neal Mohan recently announced at the Cannes Lions Festival that a major AI update is coming to Shorts, incorporating Veo 3. The goal is to make video creation easier, faster, and more accessible.
Shorts has become YouTube's most popular feature. Over 200 billion Shorts are viewed daily. If video creation becomes this easy, this number could increase even further.
Impact on Content Creators
While this technology can democratize video creation—allowing anyone, anywhere, to create videos—it also poses a threat to creators in smaller towns and those struggling to establish themselves.
Many creators currently produce videos using their mobile phones, acting themselves, editing the footage, and gradually building their recognition. However, if AI-generated videos become the trend, the efforts of these genuine artists may be overshadowed.
Veo 3 could lead to:
- Reduced need for real actors
- Diminished roles for editors and camera personnel
- Difficulty in distinguishing between original and AI-generated content
- Potential impact on creators' YouTube income
YouTube Partner Program and Impact on Earnings
Over 25% of creators in the YouTube Partner Program earn solely from Shorts. These individuals act in, direct, and edit their videos. However, if a single text-based video garners millions of views at minimal cost, the income of original content creators could decrease.
The flood of AI-generated content could also impact YouTube's quality. This could foster a copy-paste culture and diminish the depth of content.
Will this technology benefit everyone?
Tools like Veo 3 could initially be a boon for those who aspire to create videos but lack cameras, acting skills, or editing knowledge. They will now be able to produce high-quality videos.
However, the authenticity, emotion, and human touch that a real creator brings to their videos cannot be replicated by AI. This technology will simplify video creation, but it could also lead to increased uniformity and reduced creative diversity.
