Ahead of the upcoming 18th IPL season, the Ministry of Health has taken a significant step by writing to IPL chairman Arun Dhumal. The ministry has demanded a complete ban on all tobacco and alcohol advertisements during the tournament, especially 'Surrogate' advertisements.
Sports News: Prior to the 18th IPL season, the Ministry of Health has taken a firm stance on surrogate advertising, writing to IPL chairman Arun Dhumal. The letter directs a ban on all forms of tobacco and alcohol promotion. The letter, written by Director General of Health Services Atul Goel, states that cricketers are role models for the youth and should not be associated, directly or indirectly, with any kind of tobacco or alcohol advertising.
Ministry of Health's Strong Stance
The letter, penned by Director General of Health Services Atul Goel, clearly states that cricketers are role models for the nation's youth and should not be associated in any way with the promotion of tobacco or alcohol. Furthermore, IPL organizers have been instructed not to permit such advertisements in the stadium or during live broadcasts of the tournament.
'Rules Must Be Strictly Enforced'
The letter further states that a complete ban must be imposed on all forms of tobacco and alcohol advertising in stadiums and television broadcasts. Surrogate advertising (branding tobacco and alcohol under the guise of beverages or other products) must be strictly prohibited. The sale of these products in areas providing sporting facilities should also be banned. Cricketers and commentators must be prevented from endorsing these products.
IPL: A Preferred Platform for Advertisers
The IPL is one of the most-watched sporting events in India and annually emerges as a major advertising platform for companies. Tobacco and alcohol companies, in particular, utilize surrogate marketing to promote their products. The Ministry of Health has bly objected to this, citing it as detrimental to public health.
'Social Responsibility of the Game and Players'
Atul Goel stated that cricketers should promote healthy and active lifestyles. Protecting public health and supporting government health campaigns is their ethical and social responsibility. The IPL, as the country's largest sporting platform, can play a vital role in promoting healthy habits.
