Grok's new text-to-video feature will allow users to create real-time videos simply by writing text, powered by the Imagine tool and Aurora engine.
Grok: Elon Musk's company xAI is now planning to add a text-to-video generation feature to its popular AI chatbot, Grok, starting in October 2025. After this new update, users will be able to create professional-quality videos with audio simply by writing text, without any editing.
What is Grok's new text-to-video feature?
Elon Musk shared information about this new feature on X (formerly Twitter), writing, "You will soon be able to create videos on Grok. Download and subscribe to @Grokapp." Grok, which has already made a name for itself in the AI market as a cutting-edge chatbot, is now adding the ability to create videos directly from text. This means you just write a line or paragraph, and the AI will create an entire video based on it—complete with audio and visuals.
The Power of Imagine and Aurora Engine
Grok's new feature will be based on a special tool called 'Imagine', which will be powered by Grok's Aurora engine. The Aurora engine is a high-capacity AI model capable of processing and generating multimodal outputs (such as text, images, video, audio). The Imagine tool will use this engine to allow users to generate videos in real-time. It won't require any editing tools or video editing experience.
Who will benefit from this?
Initially, this revolutionary feature will only be available to Super Grok users. This is a premium subscription plan that costs $30 per month. Super Grok subscribers will get early access to this feature from October 2025. It will be rolled out to other users in a phased manner. Interested individuals can currently install the Grok app and register their name on the waitlist.
What does Grok already do?
Grok is already a multi-talented AI chatbot. It includes:
- A conversational AI chatbot that can answer live questions
- An image generation tool that lets you create images from text
- Voice chatting support, which makes it more interactive
- DeepSearch technology, which enables real-time data access
With advanced features like text-to-video, this platform can become a powerhouse for content creators, social media influencers, and digital marketers.
Grok is Becoming an All-in-One Super App
Elon Musk's goal is not to limit Grok to just a chatbot, but to make it an AI super app. Due to its connection with X (formerly Twitter)'s Premium+ subscription, Grok is expected to be the primary AI engine for the X platform in the future. This app is gradually becoming a platform where users can create text, images, voice, and now videos—in just a few seconds and without any professional skills.
A Major Change Coming in the World of Content
This new feature will most benefit users who rapidly create digital content—such as YouTubers, Instagram reel creators, teachers, educators, and digital agencies. Now they won't need a camera, studio, editor, or animator to create videos. Just write the script in Grok and the video is ready.
