In India, the iPhone 16 has maintained its market dominance by becoming the best-selling iPhone for the second consecutive quarter. According to Counterpoint Research, this model is rapidly gaining popularity not only in metro cities but also in smaller towns and is on track to become the best-selling iPhone of 2024.
iPhone 16 sales: Launched in India in September 2024, the iPhone 16 appears to be leading the smartphone market this year. According to the latest data from Counterpoint Research, this model has been the country's best-selling iPhone for two consecutive quarters. Its demand has surged in metro cities, as well as in Tier-2 and Tier-3 cities. During online sales in the Diwali season, it was also among the top-selling premium smartphones, proving it to be the most popular iPhone model of 2024.
iPhone 16 Dominance in Smaller Cities
Analysts at Counterpoint Research stated that the iPhone 16 remained the most shipped model in India during the second quarter. This time, the trend has shifted, with youth and first-time buyers also opting for the base model. The iPhone 16 was also among the best-selling smartphones during Flipkart's Big Billion Days sale before Diwali. According to analyst Shubham Singh, demand for premium devices is rapidly growing in India's smaller cities, which is a b indicator for Apple.
On the other hand, sales of Pro models have also seen an increase. However, despite the presence of high-end models like the iPhone 17 Pro, the base model's popularity has diverged from the trend this year, surprising the market.
Significant Success in the Global Market Too
Not just in India, the iPhone 16 has also shown b performance worldwide. According to reports, it was the best-selling iPhone globally in the first quarter of the year. Its sales were high in Africa, Japan, and the Middle East as well. A base model becoming number one in the top-selling list after nearly two years is considered a strategic success for Apple.
Apple's strategy is also clear. By offering a high-performance chip and a better display even in the base model, the company has reached a wider consumer base, leading to widespread adoption of this phone.
Features and Performance Made It a Favorite
Launched in September 2024, the iPhone 16 came with several new features. This phone offers a 6.1-inch OLED display, HDR support, and 2,000 nits peak brightness. It is equipped with the A18 chip, which easily handles Apple Intelligence features and multitasking. Battery performance is also robust, with the company claiming up to 22 hours of video playback.
The camera setup includes a 48MP main fusion camera and a 12MP macro lens, while the front features a 12MP camera. This set of features is proving to be value-for-money for many consumers, especially those buying an iPhone for the first time.
