The 'Made in India' Arattai app is rapidly gaining popularity these days. This messaging app, launched by Zoho Corporation, features Android TV support, a feature not yet available on WhatsApp. Following an appeal by Union Minister Dharmendra Pradhan, the app's download numbers surged, and it reached the top of the app store.
Arattai App Feature: Zoho Corporation's 'Made in India' messaging app, Arattai, has been in the limelight recently. Launched in 2021, the app regained popularity after Union Minister Dharmendra Pradhan appealed to people to support it. A key highlight is its Android TV support feature, which allows users to experience chatting and video calls on a large screen. Despite offering features similar to WhatsApp, this unique feature is rapidly attracting people.
Experience Chatting and Calling on Smart TV
For the past few days, Zoho Corporation's 'Made in India' messaging app, Arattai, has been a topic of discussion. This app boasts a feature not yet found on WhatsApp. Specifically, Arattai has a dedicated Android TV app, allowing users to enjoy chatting and calling on their smart TVs. The experience of chatting and group calls on a large screen sets it apart from WhatsApp and makes it special.
WhatsApp-like Features, But a Step Ahead
Arattai offers almost all features similar to WhatsApp, including text messaging, audio/video calling, and file sharing. The key difference is that while WhatsApp does not yet offer TV support, Arattai provides users with the opportunity to connect even on smart TVs. Users can easily conduct group calls on a large screen and see all participants simultaneously.
Popularity Surges After Union Minister's Appeal
Recently, Union Minister Dharmendra Pradhan appealed to people to support this app. Following this, Arattai's user base rapidly grew, and it climbed to the top of the list of most downloaded messaging apps on the app store. It is now also being seen as an Indian alternative to WhatsApp.
Launched in 2021
The word ‘Arattai’ means informal conversation in Tamil. Zoho Corporation launched it as a side project in 2021. At that time, it did not gain much popularity, but now, due to the sudden surge in demand, the company is having to strengthen its servers and infrastructure on an emergency basis. Sridhar Vembu, co-founder of Zoho, also acknowledged that the number of new users has increased multi-fold.
