During Navratri 2025, Mahindra & Mahindra's SUV sales recorded a substantial 60% increase. The primary reason behind this is the reduction in the GST rate from 28% to 18%. SUV demand has grown in both major cities and rural markets, with the new Bolero range, in particular, receiving very positive feedback from customers.
SUV Sales: In Navratri 2025, Mahindra & Mahindra's SUV sales registered a 60% increase. According to the company, this surge primarily resulted from the government's decision to reduce the GST rate from 28% to 18%. The sales growth was observed not only in major cities but also in rural markets. Particularly, the new Bolero range saw b demand in rural areas, with its improved engine performance, body-on-frame architecture, and new features attracting customers. The new Bolero range is priced between Rs 7.99 lakh and Rs 9.69 lakh (ex-showroom).
SUV Demand Rises in Rural Markets Alongside Cities
Nalinikanth Gollagunta, CEO of Mahindra's Automotive Division, stated that SUV retail sales reported by dealers during the first nine days of Navratri increased by approximately 60 percent compared to last year. He added that this surge was observed not only in major cities but also saw significant demand in smaller towns and rural areas.
The growing popularity of SUVs in rural areas is very encouraging for the company. Nalinikanth Gollagunta mentioned that the new Bolero range is the highest-selling in the rural market. Customers are getting robust body-on-frame architecture, excellent engine performance, and now new features and infotainment facilities in the new Bolero range.
New Bolero Range and Prices
Mahindra has launched the new Bolero range, keeping customer feedback in mind. Its price ranges from Rs 7.99 lakh (ex-showroom) to Rs 9.69 lakh (ex-showroom). The design and features of the SUV have been significantly improved in this new range to provide customers with a better experience.
Experts believe that the increasing SUV sales will not be limited to Navratri. Due to the GST reduction and feature enhancements, SUV demand could be sustained for the long term.
SUV Craze Surpasses Hatchbacks and Sedans
Market analysts state that SUV popularity has consistently grown over the past few years compared to hatchbacks and sedans. Indian customers are now preferring SUVs according to their needs and style. The reduction in vehicle prices after the GST cut has made them easier to purchase.
Experts explained that this surge in SUV sales was primarily observed in retail sales. Besides cities, customers in rural markets also showed an increased interest in buying SUVs. This indicates that the SUV craze is spreading everywhere in the Indian market.
Navratri Festival and Sales Surge
The Navratri festival always boosts sales in the Indian market. This time, the surge in SUV sales was particularly observed due to the GST reduction and new features. Many customers had been waiting for a long time for the GST cut, and as soon as the new rate was implemented and Navratri began, a sharp increase in sales was seen.
