From its inception, Patanjali Ayurved has focused on building direct connections with local farmers. The company has prioritized purchasing raw materials like herbs, grains, and oils directly from farmers. This approach not only ensures fair market prices for farmers but also reduces the role of intermediaries. This model has led to an increase in farmers' income and improved their access to markets.
Patanjali's 'Farmer Prosperity Program' provides training to farmers in organic farming and new technologies. This program is run in collaboration with the National Skill Development Corporation and the Agriculture Skill Council of India. The impact of this program is directly visible in both the quality and production of farmers' yields.
Increased Employment Through Factories and Parks in Rural Areas
Patanjali has not limited itself to the agricultural sector; it has also started creating direct employment opportunities in rural areas. The company has established a large Food and Herbal Park in the Yamuna Expressway Industrial Development Authority area.
This project includes several units such as a biscuit manufacturing unit, a milk processing unit, and a herbal farm. Approximately ₹500 crore has been invested in the biscuit factory, ₹600 crore in the dairy unit, and about ₹200 crore in the herbal farm. These projects have the potential to employ thousands of people, especially those living in villages or small towns.
Increased Business Activity Through Stores and Retail in Cities
In urban India, Patanjali has adopted different strategies for the sale of its products. The company has strengthened its retail network by opening thousands of franchise stores and mega stores. These stores have given a new direction to retail trade in urban areas.
A Patanjali mega store requires an investment of ₹1 crore and a space of two thousand square feet. These stores have become an opportunity for entrepreneurs who want to start their own business. These stores have not only delivered Patanjali's products to consumers but have also provided direct and indirect employment to many people.
Increased Hold in Edible Oil and Other Products with Ruchi Soya
Patanjali has expanded its reach into the edible oil and other consumer products market after acquiring Ruchi Soya. This deal, worth about ₹4350 crore, has proven to be a significant step in the Indian FMCG sector. It has not only increased the company's production capacity but has also enabled urban consumers to access affordable, indigenous, and health-conscious products.
Through Ruchi Soya's network, Patanjali has further strengthened its distribution and presence in cities. This has helped the company grow as a brand and has given consumers a new, trustworthy option.
Distinct Identity Created by Emphasis on Innovation and Indigenization
Patanjali has created products by combining traditional knowledge and modern technology. The company's Ayurvedic and herbal products have created a separate market. By emphasizing indigenization and promoting the idea of a self-reliant India, Patanjali has given its products an indigenous identity.
The company is continuously investing in new sectors, which is strengthening the country's rural and urban economy. With every new plant, every new store, and every new product, Patanjali is further strengthening its role in the country's economic activities.
Strong Efforts Towards Promoting Local Entrepreneurship
Another aspect of Patanjali's investments and schemes is to promote local entrepreneurship. Through the franchise model and production units, the company has given many people the opportunity to start a business, something they could not have even imagined before.
In addition, the company's training programs and skill development initiatives are preparing young people for self-employment. This has opened the way for not only employment but also economic self-reliance in rural India.
Impact Visible in Everyday Life
Whether it is a village or a city, today Patanjali's products are reaching every home. Its impact is not limited to the market, but it is also bringing about changes in people's lifestyles and thinking. While people in rural areas are returning to organic farming, urban consumers are adopting domestic and indigenous options.
