Quick commerce app Zepto has partnered with House of Abhinandan Lodha (HoABL), enabling users to now purchase properties or plots through the platform. This move represents Zepto's first step towards expanding from grocery and other quick delivery services into real estate. The company is also preparing for its IPO.
New Delhi: Zepto is preparing to offer users a new property buying experience by partnering with Indian real estate company House of Abhinandan Lodha (HoABL). Now, Zepto will not only provide milk, bread, or vegetables but also information and investment options for select plots within 10 minutes. With this step, Zepto is expanding from grocery quick commerce to real estate. The company is also preparing for its IPO and recently secured an investment of ₹400 crore, valuing it at approximately ₹47,298 crore.
New Ad and Marketing
Zepto and HoABL have launched a new ad in which a Zepto delivery boy is seen showcasing a glimpse of a beautiful plot. The ad's tagline is, “Reimagine land investments with House of Abhinandan Lodha, India's largest branded land developer, and Zepto.” This ad indicates that Zepto will no longer be limited to grocery and dairy products but will also experiment with real estate investments.
Will Zepto Become the New MagicBricks or 99acres?
It is not yet clear whether Zepto will only promote HoABL's projects or whether the platform will also be opened for properties from other real estate companies. If Zepto includes projects from other developers in the future, it will start functioning like real estate platforms such as MagicBricks and 99acres.
Zepto's New Digital Experiments
Zepto has previously conducted new experiments in the digital and quick commerce sectors. In February, the company partnered with Skoda, allowing customers to book test drives of Skoda's new SUV Kushaq through Zepto. At that time, there was discussion that Zepto would now deliver cars in 10 minutes as well, but the company's co-founder, Aadit Palicha, dispelled this misconception.
Zepto Preparing for IPO
Zepto is currently focused on preparing for its Initial Public Offering (IPO). For this, the company has started a campaign to increase its market share in India. According to an ET report, Zepto has secured a new investment of ₹400 crore from Motilal Oswal Financial Services. Following this investment, Zepto's value is estimated at around ₹47,298 crore (5.4 billion dollars).
In addition, Zepto's founders are also actively contributing to this IPO. They have decided to invest approximately ₹1,500 crore themselves. For this, they are raising loans from Edelweiss and other domestic investors. Recently, Zepto also shifted its head office to India.
Zepto's New Direction
This move by Zepto could set a new example between the quick commerce and real estate sectors. Until now, customers used Zepto only for everyday needs, but now this platform is taking steps towards making real estate investment faster and simpler.
With this new experiment, Zepto can also reach small and middle-income group investors. Through this, people can get information about the property they need for their home or investment in minutes.
Partnership between Zepto and HoABL
Zepto's partnership with House of Abhinandan Lodha could open new avenues for digital real estate marketing in India. HoABL's brand value and Zepto's quick delivery capability can together provide fast and reliable service to customers.
