Sony India has announced popular rapper and singer Karan Aujla as the new brand ambassador for its audio product category, marking another significant step in the music and technology sectors. This partnership aims to strengthen Sony's position in the Indian audio market and deliver premium sound experiences to users. Previously, the company appointed King as a brand ambassador for this category.
Expanding the ULT Portfolio, Emphasizing High-End Audio Devices
Through this collaboration with Karan Aujla, Sony India plans to further expand its ULT portfolio. Rebranded in 2024, this portfolio features premium headphones and wireless speakers incorporating advanced technologies like noise cancellation and high-resolution audio.
According to the company, the ULT portfolio has experienced year-on-year growth of 2X in India, indicating a rapidly increasing adoption of premium audio devices by Indian consumers.
Promotion Through Digital and Outdoor Campaigns
Simultaneously, Sony India has launched a multi-platform promotional campaign encompassing digital platforms, outdoor advertising, and retail presence. This campaign aims to enhance the visibility of Sony's audio products, propelling brand popularity to new heights.
Statement by Sunil Nayyar, MD, Sony India
Sunil Nayyar, Managing Director of Sony India, stated, "Sony India has always been committed to providing our customers with top-tier audio products. We are incredibly excited to welcome Karan Aujla as the new brand ambassador for our audio category. His global appeal, deep connection with his audience, and passion for high-quality sound make him the perfect fit for this collaboration.
Together, we aim to elevate the music experience to new heights, delivering immersive sound and providing fans with exceptional audio experiences."
Karan Aujla Expresses Delight, Calling Music 'an Integral Part of My Life'
Karan Aujla expressed his happiness, saying, "Music has been the heart of my journey, and having the right sound is equally crucial to creating and experiencing it. Sony's commitment to top-quality audio perfectly aligns with my passion for music and the standards I believe in.
Sony has been a part of my musical journey for years, and I'm thrilled to partner with a brand that shares my vision of delivering powerful and high-quality sound to audiences."
New Products Expected Soon, Offering a Superior Experience for Music Lovers
With this new collaboration, Sony is expected to introduce more innovative devices to its audio product portfolio. This is exciting news for users who appreciate high-end speakers and headphones, as Karan Aujla's ambassadorship will likely see Sony further focus on making its products more music-friendly.
Transforming the Music Industry and Audio Technology
By appointing Karan Aujla as brand ambassador, Sony India has taken a significant step that will further strengthen its hold in the audio category. This partnership promises enhanced audio quality and premium sound experiences for music lovers. The collaboration with a global artist like Karan Aujla will also help the company expand its reach among young people and music enthusiasts.
