The upcoming festive season presents a significant opportunity for e-commerce companies. According to reports, a business of Rs 1.2 lakh crore is expected this year, marking a 27% increase compared to 2024. Amazon, Flipkart, and quick commerce startups such as Blinkit, Swiggy Instamart, Zepto, and BigBasket are gearing up to boost sales.
New Delhi: The festive season in India in 2025 brings a major opportunity for e-commerce and quick commerce companies. A report by Datam Intelligence indicates that festive sales could reach Rs 1.2 lakh crore this year, a 27% increase from last year. Amazon and Flipkart will commence their festive sales in September, while startups like Blinkit, Swiggy Instamart, and BigBasket are also poised to increase sales of groceries, appliances, and personal care products.
Sales Surge During Festive Season
Data from Datam Intelligence suggests that the 2025 festive season could witness a 27% increase in sales compared to the previous year. In the 2024 festive season, total sales were approximately Rs 94,800 crore. The quick commerce segment is estimated to contribute around Rs 14,010 crore to the total order value this year.
Amazon India and Flipkart are set to launch their annual festive sales this month. Brands anticipate b demand this year, building on the momentum of previous sales. Quick commerce startups such as Blinkit, Swiggy Instamart, Zepto, and BigBasket are prepared for Diwali. These companies are striving to solidify their positions in this competitive market.
Sectors Expecting Highest Purchases
Groceries, appliances, and personal care products are expected to see the highest sales during the festive season. However, a slowdown in the mobile and lifestyle categories might lead to a dip in Gross Merchandise Value. Despite this, these categories are projected to contribute over half of the total festive sales.
The festive season in India is the year's biggest consumption period, accounting for approximately 30-40% of annual sales in apparel, electronics, and home goods. This season holds particular significance for e-commerce and retail companies this year, following a period of relatively weak sales in recent quarters. The early onset of monsoon and flooding had impacted summer sales. The festive season has already begun with Onam and Ganesh Chaturthi and will conclude with Diwali in October. Consumer trends in urban India saw a positive shift in July after three years.
Shopping Momentum Accelerates Due to Festivals
Siddharth Keshavani, Founder of Libas, stated that customers have already started their festive shopping in anticipation of good deals. This trend is expected to continue through November and December, coinciding with the wedding season. Libas anticipates a 60-70% growth compared to last year. Keshavani mentioned that while quick commerce is new for them, sales through this channel increased by 20% during Raksha Bandhan. Demand is expected to rise during Diwali due to office functions and family gatherings.
Hundreds of D2C brands are also listing on e-commerce and quick commerce platforms to capitalize on festive demand. Quick commerce companies are increasing advertising rates for festive categories by 40-50%.
Preparations Underway to Boost Sales During Festive Season
Sneh Jain, Co-founder of bakery brand The Bakers Dozen, shared that platforms have prepared their inventory for the festive boom. The capacity of dark stores has been increased, and festive-specific products are being prioritized. They expect a 30-50% growth compared to last year.
Ishwar K. Vikas, Co-founder of kitchen appliances startup Beyond Appliances, aims for a threefold growth during the festive period compared to regular business. He mentioned that their manufacturing units are stocking up to ensure no supply shortages.
