Instagram Reels have now become not just a medium of entertainment but a significant source of income for creators. While earnings per 10,000 views are limited, the real profit comes from brand deals, sponsorships, and promotional contracts. New creators should focus on building recognition and uploading regular content.
Instagram Reels Income: Instagram Reels are rapidly gaining popularity as a means of earning on social media platforms. Creators across India and the world are now increasing their income through this platform. However, direct payments for 10,000 views are limited; the real earnings come from brand deals, sponsorships, and promotional contracts. Emerging creators should focus on increasing their followers and consistently uploading Reels, which can open up significant future opportunities and income streams for them.
How to Earn from Instagram Reels
The trend of earning on social media platforms is continuously growing, and Instagram Reels, in particular, have become a major source of income for creators, not just entertainment. However, Instagram does not pay directly for every view. Previously, payments were made based on views through the Reels Play Bonus Program, but this program has now been discontinued. Currently, creators' earnings primarily come through advertisements, brand promotions, and sponsored posts.
Creators' income depends on their followers, video engagement, and the nature of their content. This means the amount received for 10,000 views varies for each creator. Earnings from 10,000 views in India are relatively low, whereas payments for views from the US and Europe are higher due to higher advertising rates in those countries.
Estimated Earnings per 10,000 Views
If looking solely at earnings based on views, 10,000 views can yield an income of approximately ₹100 to ₹500. This amount depends on several factors, such as video category, audience location, advertising demand, and content quality. This initial earning is limited for new creators, but it serves as the first step in building recognition and increasing followers.
Real Profit from Brand Deals and Sponsorships
The actual income is not from views but from contracts and promotional deals made with brands. When creators gain a larger follower base and their videos consistently go viral, companies approach them to promote their products. For instance, creators with 50,000 to 100,000 followers might be offered ₹5,000 to ₹20,000 per Reel with 10,000-20,000 views for brand promotions.
Tips for New Creators
Focusing solely on views in the beginning will not lead to significant earnings. Creators should concentrate on consistently creating Reels to build their identity and increase engagement. As their accounts grow and views reach hundreds of thousands, opportunities for brand deals and sponsorships increase, allowing earnings to range from thousands to lakhs of rupees.
