Meta has now included Hindi and Portuguese languages in its AI-powered translation feature. This feature can automatically translate Instagram and Facebook Reels, allowing creators to expand their audience. Lip-syncing and the natural quality of the voice are maintained, making content easily accessible to a global audience.
Meta AI Feature: Meta has now added Hindi and Portuguese languages to its new AI-powered translation feature, making Instagram and Facebook Reels even more effective for creators. This feature was launched in August 2025 and now automatically translates Reels without any additional settings. Through this, creators can reach a global audience with their Reels, maintaining the natural quality of the voice and lip-syncing. The objective of this feature is to double content creators' earnings and reach.
Significant Benefit for Creators
This new Meta tool is particularly beneficial for content creators who wish to reach a global audience with their Reels. The feature preserves the creator's voice tone and sound and also makes lip-syncing highly accurate, ensuring the translated video appears natural and authentic.
Instagram Head Demonstrates Feature
Adam Mosseri, Head of Instagram, stated that most videos are in languages that users don't understand, but this doesn't mean their interest is low. He himself demonstrated the capabilities of this feature by showcasing it in Hindi, Spanish, and Portuguese.
Availability and Control
This feature is available to creators whose public accounts have more than 1000 followers. Creators can switch it on or off, and they also have the option to review or delete translated Reels.
Freedom for Users
This Meta feature is not limited to creators alone. Viewers can choose whether to watch a Reel in their preferred language or in the original language. This setting can be adjusted by selecting the "Don’t Translate" option in the Audio and Language Settings while watching a Reel.
Reel Upload and Performance Tracking
When uploading a Reel, creators will find a new option, "Translate your voice with Meta AI," which allows them to control lip-syncing and translation. Furthermore, creators will also be able to see how many views are coming from each language, helping them understand their audience's preferences.
This feature is particularly suitable for face-to-camera videos where the speaker's face and lips are clearly visible. This update from Meta brings new possibilities and increased earning opportunities for content creators.
