OpenAI has launched a new instant checkout feature for its ChatGPT users in the US, which makes online shopping possible directly within the chat. Through this, users can make purchases from platforms like Etsy and Shopify directly via text or tap. This feature will reduce reliance on traditional e-commerce platforms and search engines, making the shopping experience easier and faster.
ChatGPT Instant Checkout: OpenAI has introduced a new ChatGPT instant checkout feature for its ChatGPT users in the US, which could completely transform the online shopping experience. Users will now be able to purchase items directly from famous brands like Glossier, Skims, and Spanx on sites like Etsy and Shopify, all without leaving the chat. The aim of this feature is to make shopping simpler, faster, and more secure, while also opening up new opportunities for e-commerce companies.
Complete Shopping Experience from Chat Itself
Instant checkout is extremely simple for customers. Payments can be made using credit cards, Apple Pay, Google Pay, or Stripe. Delivery and payment confirmation will happen with just a single tap. This will reduce reliance on traditional e-commerce websites and search engines.
This move by OpenAI could bring about a significant change in the e-commerce landscape. Experts believe that products suggested by ChatGPT will be entirely natural and tailored to user preferences, which could challenge the dominance of giants like Google and Amazon.
Emphasis on Technology and Security
OpenAI developed this feature in collaboration with Stripe, and its underlying technology, the Agentic Commerce Protocol (ACP), has also been open-sourced. This means other merchants and developers can easily integrate it into their platforms.
In terms of security, payments and order processing occur directly through the merchant's system, with ChatGPT merely acting as a secure conduit. This assures users that their information and transactions are safe.
AI Virtual Storefronts in the Future
AI chatbots are no longer limited to just providing information. As a virtual storefront, ChatGPT can offer users a direct shopping experience. In the future, this could transform the role of traditional marketplaces and establish OpenAI as a key player in the e-commerce framework.
