Prasar Bharati has submitted a detailed proposal on Direct-to-Mobile (D2M) broadcasting technology to the Ministry of Information and Broadcasting, as trials of the system continue in more than 19 cities across India. If successfully implemented, the technology could enable the delivery of live television, educational content and other digital services directly to mobile phones without requiring mobile data or an internet connection.
Progress has been made toward the implementation of D2M technology, with Prasar Bharati submitting a detailed proposal related to the system to the Ministry of Information and Broadcasting. Trials are underway in more than 19 cities, and initial results have been described as encouraging. The primary objective of the technology is to deliver video, live television and other digital content directly to mobile devices without internet or mobile data connectivity. The system could help expand digital access in remote areas and reduce growing pressure on mobile networks.
The D2M technology trials are being conducted through a collaboration between Prasar Bharati, IIT Kanpur and Saankhya Labs. Technical testing is currently underway in more than 19 cities across the country. Initial tests have indicated that it is possible to transmit video and other content directly to mobile devices. The technology could be particularly useful in areas where internet services are limited or where the cost of mobile data presents a challenge. The government and associated institutions view the initiative as a step toward digital inclusion.
Experts believe that one of the key advantages of D2M technology could emerge during large live events. During cricket matches, national ceremonies, election result coverage and other major programmes, millions of users access video streaming simultaneously, increasing pressure on networks. Through the D2M system, content could be transmitted directly to users, reducing dependence on mobile data.
Telecom companies have expressed concerns regarding the use of the 470–582 MHz spectrum band for D2M services. Jio, Airtel and industry organisations associated with them have stated that this spectrum may be required for future expansion of 5G and 6G networks.
At present, D2M technology will not be available on all mobile phones. The service will be accessible only on devices that support D2M reception. Several companies, including Lava, are working on the development of such devices.
