Royal Enfield has made its entire 350cc range available on Flipkart. Under this initiative, bikes such as the Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and Meteor 350 can be booked online from the comfort of one's home. Furthermore, new GST reforms effective from September 22 will bring price reductions of up to 22,000 rupees.
Royal Enfield Bullet on Flipkart: Starting September 22, 2025, Royal Enfield's entire 350cc range will be available online on Flipkart. This includes the Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and Meteor 350. The delivery and after-sales services for these bikes will be provided by authorized dealers. This facility, along with price reductions of up to 22,000 rupees under the new GST reforms, will initially launch in five cities: Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai. The company aims to expand its reach to digital-first customers and simplify the bike purchasing process.
Which Bikes Will Be Available Online?
Through Flipkart, customers can now book Royal Enfield's popular bikes: Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and Meteor 350 online. However, the delivery and after-sales services for these bikes will be handled by authorized Royal Enfield dealers. This move ensures that customers will receive the same trustworthy experience they would get when purchasing from a showroom.
Relief in Prices
Customers purchasing bikes will also benefit from the new GST reforms effective from September 22. The company has announced price reductions of up to 22,000 rupees across its 350cc lineup. This means customers can now purchase their favorite Royal Enfield bike from home at a reduced price.
First Experience of Mid-Size Bikes on a Digital Platform
This marks the first time a mid-size motorcycle brand in India has offered its entire range directly on an e-commerce platform. According to media reports, this step is expected to particularly appeal to the youth, who nowadays prioritize online shopping. Royal Enfield has initially launched this facility in five cities, but it will be expanded to more cities in the future.
Commenting on this initiative, Royal Enfield's Managing Director and CEO, B. Govindarajan, stated that the company's objective is to make the bike purchasing process simple, convenient, and accessible to every customer. He added that the partnership with Flipkart gives them an opportunity to reach digital-first customers. Today's youth prefer making purchases with an online click rather than visiting a showroom to buy a bike. This step has been taken keeping this very need in mind.
Attractive Option for Youth
This initiative by Royal Enfield has been undertaken specifically with young riders in mind. In today's era, youth prefer shopping on digital platforms. Online booking will save them time and make the bike purchasing experience even easier. Furthermore, the reduction in bike prices and the new GST reforms will financially benefit customers in the future.
This facility has currently been launched in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai. The company indicates that this service will be made available in other cities in the near future. This will create a new opportunity and experience for bike enthusiasts across the country.
Benefits of Online Purchase
Online booking will offer customers several benefits. The greatest advantage is that they won't need to visit a showroom. Additionally, they will gain from the price reductions under the new GST reforms. Customers can select their bike model, make payments, and schedule delivery dates from the comfort of their homes. Moreover, after-sales service will also be available through authorized dealers, ensuring that any issues can be resolved reliably.
