Indigenous startup Zoho has launched a new messaging app, Arattai, to compete with WhatsApp. This app comes with features like instant messaging, audio-video calls, and document and image sharing. Designed specifically for Indian users, this app is secure, fast, and works even on low-end smartphones.
Arattai App Launch: Indigenous startup Zoho has launched a new instant messaging app, Arattai, to challenge Meta's WhatsApp. Launched in India, this app allows users to send text messages, share documents and images, and make audio and video calls. It works on both Android and iOS devices and runs smoothly even on low-end smartphones and slow internet connections. Co-founder Sridhar Vembu stated that millions of people downloaded the app immediately after its launch, and several personalities, including Anand Mahindra, praised it.
Zoho Launches Arattai
Indigenous startup Zoho Group has launched a new messaging app, Arattai, to compete with Meta's popular instant messaging app, WhatsApp. This app has been specifically designed for Indian users. Immediately after its launch, the app rapidly gained popularity, reaching millions of downloads in just one day.
The Arattai app offers features such as instant text messaging, document and image sharing, and audio and video calling. Additionally, group video calling is also available.
Special Features Not Found in WhatsApp
The biggest highlight of the Arattai app is its smooth functionality even on low-end smartphones and slow internet connections. The app is equipped with end-to-end encryption, ensuring the security of users' private conversations. The ability to host group calls with up to 1024 participants simultaneously sets it apart from other messaging apps. The app works on both Android and iOS devices.
Meaning of the Name and Indian User-Centric Design
Arattai is a Tamil word meaning general conversation or casual conversation. Zoho has specifically designed it keeping the needs of Indian users in mind. Company co-founder Sridhar Vembu mentioned that several prominent personalities, including Anand Mahindra, downloaded and praised the app.
Secure and Reliable Experience
Through this app, users can avail themselves of WhatsApp-like features along with additional functionalities. Private chats remain secure with end-to-end encryption. Furthermore, Zoho Group also provides services like Zoho Mail as an alternative to Gmail, enhancing users' digital experience even further.
