The popularity of AI tools like ChatGPT has challenged Google's search dominance. For the first time in 10 years, Google's search share has fallen below 90%. Users now want a fast, accurate, and ad-free experience. Google has launched AI Mode.
ChatGPT or Google: Google has dominated the world of technology. But now, a technological shift has begun to challenge this dominance. The increasing popularity of generative AI tools like OpenAI's ChatGPT has begun to loosen Google's grip. For the first time in 10 years, Google's global search market share has fallen below 90%, and this is not a sign of a simple change — it is the beginning of a technological revolution.
The Growing Impact of ChatGPT
ChatGPT, developed by OpenAI, is no longer just a chatbot. It has become a multi-tool AI — being used for text generation, coding, graphic designing, data analysis, travel planning, and even career advice. According to experts, ChatGPT is now taking approximately 15–20% of Google's daily search volume, which is a very big indication of the direction consumers are heading.
Why Has ChatGPT's Popularity Increased?
1. Accurate and Fast Answers
ChatGPT provides users with concise, accurate, and context-rich information in one place, while Google often gets entangled in a web of links and advertisements.
2. Ad-Free Experience
While Google displays advertisements on every other click, ChatGPT's interface is still ad-free, providing users with a more seamless experience.
3. Multi-Purpose AI Tool
ChatGPT is not just a search tool; it functions like an all-in-one assistant. From office presentations, school projects, social media captions, email drafting to travel suggestions and nutrition plans — there is an answer for every task.
Google's Strategy: AI Mode
Seeing the popularity of ChatGPT, Google has also changed its strategy. Google has launched a new 'AI Mode,' which offers an AI-powered search experience. In this mode, users receive direct and detailed answers instead of general links. Google claims that more than 100 million users have already adopted this AI mode. But the question still arises — is this change enough?
Impact on Google's Shares and Profits
In the first half of 2025 alone, Google's shares have fallen by up to 25%. More than half of the company's revenue comes from search advertising, and now that users are turning to tools like ChatGPT, this revenue model is under threat. Additionally, Google is currently facing two major antitrust trials. The US government has declared Google a search monopoly and has also indicated that if necessary, Google could be split up.
Is AI the Future or the End of Google?
The growing trend towards AI shows that consumers no longer just want to find information but also want to understand and use it. Tools like ChatGPT are directly fulfilling this need. However, Google's technological strength, data base, and vast user base are still very significant. If Google improves its AI system in time, it can overcome this challenge.
Who is Ahead in the Race for the Technological Future?
- Microsoft: Microsoft, which has heavily invested in ChatGPT, has already gained an edge in the AI search race by integrating it into Bing.
- Apple: Working on a combination of AI and privacy, which could make the use of AI even smarter.
- Amazon & Meta: Engaged in planning for the future by integrating generative AI tools into shopping and social platforms.
