In the July-September quarter, the global smartphone market grew by 2.6%. The increasing demand for premium and foldable phones played a crucial role in boosting shipments. Apple's iPhone 17 series and Samsung's Galaxy Z Fold 7 and Flip 7 were among the top sellers. AI features and customer offers further accelerated sales.
Global Smartphone Market Update: In the July-September 2025 quarter, global smartphone shipments increased by 2.6 percent, bringing renewed vibrancy to the market after a period of slowdown. The growing demand for Apple's iPhone 17 series and Samsung's Galaxy Z Fold 7 and Z Flip 7 was the main reason for this growth. American and Korean companies encouraged customers to upgrade through premium and foldable phones, as well as AI features and customer offers. During this quarter, Samsung shipped 61.4 million units and Apple shipped 58.6 million units.
Rapid Growth in Smartphone Shipments
In the July-September quarter, global smartphone shipments recorded a 2.6 percent increase. According to the latest report from International Data Corporation (IDC), premium and foldable phones made the biggest contribution. Despite challenges like economic instability and tariffs, exchange schemes, trade-in bonuses, and new technologies motivated customers to purchase new phones.
Apple and Samsung's performance was particularly notable this quarter. Apple's iPhone 17 series and Samsung's Galaxy Z Fold 7 and Z Flip 7 recorded record sales. Phones with AI features are rapidly gaining popularity among customers and are increasing their upgrade rate.
Apple and Samsung's Leading Role
Samsung shipped a total of 61.4 million units this quarter, securing the first position in the market. Meanwhile, Apple delivered 58.6 million units, a first for the company in any quarter of its history. Pre-orders for the iPhone 17 series compelled the company to increase production.
Both Samsung and Apple have strengthened their foothold through the premium segment and foldable phones. Due to AI-enabled features and an improved user experience, consumers are rapidly replacing their old phones.
Market Rebound Despite Challenges
Despite challenges like inflation, supply chain issues, and tariffs, the smartphone sector overcame the slowdown. Experts believe that companies' marketing strategies, offers, and premium features helped accelerate growth in this sector.
According to IDC's report, the future of premium and foldable phones is even brighter. Innovation and technological advancements in this sector will continue to attract customers.
Demand for the premium and foldable segments is continuously growing in the global smartphone market. Apple and Samsung's b presence, AI features, and consumer offers have played a significant role in this surge. Experts suggest that this trend could strengthen further in the coming quarters.
