With the launch of the Apple iPhone 17 series in India, long queues and uncontrollable crowds were observed outside stores. According to Croma's data, approximately 25% of buyers purchased an iPhone on EMI or loan between January and August 2025. EMI options have boosted sales even in smaller towns.
iPhone EMI Options: As sales of the Apple iPhone 17 series began in India, long queues and uncontrollable crowds were witnessed outside stores. According to data from retail chains like Croma, approximately 25% of buyers purchased an iPhone on EMI, credit card, or NBFC loan between January and August 2025. Thanks to easy no-cost EMI options, iPhone's popularity has grown not only in metropolitan cities but also in smaller cities and towns. This indicates that Indian users are now comfortable acquiring expensive iPhone models through monthly installments.
What the Data Says
According to major retail chains like Croma, approximately 25% of iPhone buyers purchased their phones on EMI, credit card, or NBFC loan between January and August 2025. Due to easy no-cost EMI options, iPhone sales are rapidly increasing even in smaller cities and towns. This indicates that iPhone's reach is expanding across the entire country, no longer limited to just metropolitan cities.
Why Indians Are Buying iPhones on EMI
In India, an iPhone is no longer just a mobile phone; it has become a status symbol. About 15 years ago, it was limited only to celebrities and the wealthy. However, with EMI and no-cost installment options, common people can now easily purchase expensive models. By buying an iPhone in small monthly installments, people can appear as "elite" in society. This is why many users, without much thought, buy a new iPhone on EMI, even if their model becomes old and its real value halves in two years.
Why Genuine Users Choose iPhone
Not everyone buys an iPhone just for show. Many users choose it for its performance, quality, and reliable technology. iPhones do not hang, and older models also run smoothly. Furthermore, the camera quality is often superior to many flagship Android phones, while long software support and brand value make it a preferred choice. Such users thoughtfully upgrade instead of buying a new model every year.
Apple's grip in India is continuously strengthening, and due to EMI and easy financing options, the number of users buying iPhones on EMI is likely to increase further in the future. However, paying long-term EMI just for show is not wise. On the other hand, for those who buy thoughtfully, an iPhone provides a reliable and satisfying experience for a long time.
This trend indicates that iPhone's popularity is rapidly growing not only in metropolitan cities but also in smaller cities and towns. Using EMI options wisely during purchase will prove beneficial for customers.
