Mahindra has launched the XUV 3XO RevX A with a Dolby Atmos audio system. This feature will also be available in the AX5L, AX7, and AX7L variants. The SUV offers three engine options, including a 1.2L turbo engine, along with premium features like a panoramic sunroof, a 10.25-inch digital display, and ADAS. Deliveries are scheduled to begin from mid-September.
Mahindra XUV 3XO Dolby Atmos: Mahindra has launched the XUV 3XO RevX A in the compact SUV segment with the new Dolby Atmos sound system. The company stated that this feature will not only be available in the RevX but also in the AX5L, AX7, and AX7L variants, with deliveries starting from mid-September. Priced under ₹12 lakh, it is the world's first SUV to offer Dolby Atmos. The XUV 3XO comes with three engine options, a panoramic sunroof, digital cluster, ADAS, and a 360-degree camera, challenging SUVs like Brezza, Sonet, Nexon, and Venue in the Indian market.
Which Variants Will Get Dolby Atmos?
Mahindra has announced that the Dolby Atmos option will be available not only in the XUV 3XO RevX A but also in the AX5L, AX7, and AX7L variants. These variants are equipped with a 6-speaker system, providing passengers with a 3D-like audio quality that surrounds them from all directions. Deliveries of these variants will commence from mid-September.
What is Dolby Atmos?
Dolby Atmos is an advanced audio technology initially developed for cinemas. Its most distinctive feature is that it gives sound a three-dimensional feel. When this feature is active in the car, the driver and passengers experience the sensation of being at a live concert. This is the fourth car from Mahindra to offer Dolby Atmos.
Powerful Engine Options
Mahindra offers three engine options in the XUV 3XO: a 1.2-liter normal petrol engine, a 1.2-liter turbo petrol engine (TGDI), and a 1.5-liter diesel engine. For customer convenience, both manual and automatic transmission options are available. This makes the SUV attractive to buyers with different needs.
Equipped with Premium Features
The Mahindra XUV 3XO has been made even more premium in terms of features. It features a panoramic sunroof, which is considered special in this segment of vehicles. It also comes with a 10.25-inch digital cluster and infotainment screen. The car also has Level-2 ADAS technology, which makes driving safer. In addition, features like ventilated front seats, a 360-degree camera, and wireless smartphone connectivity are also included.
What is the Price?
Mahindra claims that the XUV 3XO RevX A is the world's first SUV to come with the Dolby Atmos audio feature at a price of less than ₹12 lakh. There is considerable excitement among customers regarding this new technology. The company has stated that deliveries will begin from mid-September, and demand is likely to increase during the festive season.
Who Will It Compete With in the Segment?
In the Indian market, the Mahindra XUV 3XO will compete with several popular compact SUVs, including the Maruti Suzuki Brezza, Kia Sonet, Kia Syros, Tata Nexon, Renault Kiger, Nissan Magnite, Hyundai Venue, and Skoda Kyalaq. All these vehicles have a good craze among Indian customers, and Mahindra has made the competition even tougher by adding features like Dolby Atmos.
Mahindra's new XUV 3XO RevX A can be a special option for customers who are looking for a compact SUV with premium features at an affordable price. Technology like Dolby Atmos has so far been limited to luxury cars or high-end gadgets, but Mahindra has set a new example by bringing it to a low-budget SUV.
