The 'Mann Ki Baat' program has generated revenue of ₹34.13 crore without incurring any additional expenditure. This program, broadcast through All India Radio and digital platforms, is popular nationwide. Broadcasting in regional languages has broadened its reach.
Man ki Baat: 'Mann ki Baat,' the monthly radio program initiated by Prime Minister Narendra Modi, has evolved from a mere communication medium into an influential mass communication platform. This program has not only successfully connected with citizens across the country but has also achieved remarkable economic success for the government.
In a recent response to a question in the Rajya Sabha, Minister of State for Information and Broadcasting L. Murugan stated that the 'Mann Ki Baat' program has earned a total of ₹34.13 crore to date, and this entire income has been generated through the utilization of existing resources without any additional expenditure.
Started in the year 2014
Prime Minister Narendra Modi launched 'Mann Ki Baat' on October 3, 2014. Its purpose was to connect directly with the people of the country and discuss issues related to society. This program airs on the last Sunday of every month, during which the Prime Minister shares his views on inspiring stories, social topics, and aspects related to the welfare of the country.
Successful Model in Revenue Generation
In response to a question in the Rajya Sabha, Minister L. Murugan stated that the 'Mann Ki Baat' program has earned ₹34.13 crore to date. This revenue has been primarily generated through its traditional and digital broadcast mediums. The popularity of this program is continuously increasing, which has also increased the participation of advertisers and broadcast platforms.
Broadcast in Regional Languages Too, Wide Reach Across the Country
A significant feature of this program is that it is broadcast in several major regional languages of the country to ensure its reach to every class and community. This broadcast is done through Doordarshan's national and regional channels, 48 channels of All India Radio, and 92 private TV channels.
Strongly Present Even in the Digital Age
'Mann Ki Baat' is not limited to radio alone. This program has also become a part of the Digital India campaign today. It is also broadcast on Prasar Bharati's YouTube channel, the official page of PMO India, Waves OTT platform, News on AIR mobile app, and portals like PB শব্দ.
Besides these, the visual and audio formats of 'Mann Ki Baat' attract millions of viewers on social media platforms like Facebook, X (formerly Twitter), and Instagram.
A Step Towards Public Participation Through Dialogue
L. Murugan said that this program is not just a one-way dialogue, but it has become a platform for collective discussion and public participation. Various sections of society, such as farmers, teachers, students, innovators, environmentalists, sportspersons, and women, have been included in the national dialogue through this program.
Prime Minister Modi often shares the stories of those people in this program who have brought positive changes in society through their efforts. This not only makes the public aware but also inspires them.
