The Randstad Employer Brand Research (REBR) 2025 report has once again proven that Indian youth are now concerned not only with good salaries but also with aspects such as career growth, work-life balance, and company reputation. This year's list of the top 10 most attractive companies includes major names like Tata Group, Google India, and Infosys. These companies have been recognized as the most preferred employer brands in the country.
Tata Group Retains Number One Brand Title
This year too, the Tata Group has maintained its top position. The company has been particularly praised for its financial strength, brand value, and career development opportunities. Tata Group has long had a b reputation, built on trust and stability with its employees. This is why Randstad's report has named Tata as India's most attractive employer brand.
Google India Jumps to Second Position
Google India has climbed up the list this time, moving straight to the second spot. According to the report, Google has demonstrated outstanding performance in work culture, innovation, and providing employees with opportunities to advance with technology. The company's focus on upgrading employee skills and providing flexible work options has made Google a favorite among the new generation.
Infosys Secures Third Place
Infosys, a well-known IT company in the country, has secured the third position this year. Infosys is consistently known for providing a better environment, training, and learning opportunities for its employees. The company's corporate culture and technical environment attract young professionals.
These Companies Are Also Included in the Top 10 List
The report states that not only the top 3, but many other large companies in the country are also quite popular among the youth. Samsung India is in fourth place, followed by JP Morgan Chase in fifth, IBM in sixth, Wipro in seventh, Reliance Industries in eighth, Dell Technologies Limited in ninth, and State Bank of India (SBI) in tenth place.
SBI Becomes the Only Public Sector Brand
While most of the companies on this list are private, State Bank of India has secured a place as the only public sector company. According to the report, young people have a b belief in SBI's brand value and stability, which attracts them.
Generation Z and Millennials are Creating a Changing Environment
In the first half of 2025, about 47 percent of people expressed their intention to change jobs. A notable point was that 51 percent of Generation Z and 50 percent of Millennial professionals are looking for a new employer. Their focus is on companies that offer a better culture, upskilling opportunities, and prioritize mental health.
How the Report Was Prepared
The Randstad Employer Brand Research was conducted in 34 different countries, with a total of 170,000 people surveyed for their opinions. In India, approximately 3,500 respondents participated in this survey. This report is based on the factors that young people need most when choosing a job.
What Was the Main Attraction for Companies
According to the report, what young people are looking for most now includes:
- Work-life balance
- Career growth opportunities
- Equal treatment and diversity
- Opportunity to connect with technology
- Brand's social and economic reputation
Why is it Important to Become an Employer Brand?
Today, when the demand for talent is high and competition in the job market has increased, a b employer brand has become the biggest asset for any company. Companies are now continuously working on their brand image not only to attract talent but also to retain them for a long time.
