YouTube's Hype feature has been launched to give smaller and newer creators more views and recognition, allowing them to gain a place on the top video lists.
YouTube: The world's largest video platform, YouTube, has now introduced a unique and revolutionary feature to give new recognition to smaller and newer creators — YouTube Hype. Launched in India, this new tool is nothing short of a boon for emerging YouTubers, as they will no longer have to rely solely on likes and subscribers for their hard work.
What is the YouTube Hype Feature?
Hype is an interactive promotional tool that allows viewers to 'hype' their favorite videos. This feature provides creators with direct support from their audience, which can allow their video to gain a place on YouTube's top Hyped Videos leaderboard. The biggest benefit of this feature will go to creators who have less than 500,000 subscribers — meaning new and emerging YouTubers.
How Does the Hype Feature Work?
The way the Hype feature works is very simple and effective:
- A video can be hyped in the first 7 days after it's uploaded.
- Each user can hype any video for free three times a week.
- Based on the Hype points a video receives, it moves up the leaderboard.
- The leaderboard appears in YouTube's Explore section, and getting a place in it can get the video shown on the homepage.
- This can lead to a rapid increase in the video's views and subscribers.
Which Creators Will Benefit the Most?
The Hype feature is available for YouTubers with fewer than 500,000 subscribers.
YouTube's aim is to:
- Provide a platform for creators who are talented but are buried in the crowd.
- Give viewers the right to promote their favorite emerging artists.
- Create an equal exposure model where quality content gets real recognition.
YouTube also stated that when this feature was trialed in countries like Turkey, Taiwan, and Brazil, Hype was used more than 50 million times in just 4 weeks, and more than 50,000 channels benefited.
How Was the Hype Trial in Other Countries?
Before India, the Hype feature was tested in countries like Turkey, Taiwan, and Brazil. Within just four weeks:
- Hype was used more than 50 million times.
- 50,000+ channels benefited from it.
- Many new YouTubers' videos suddenly went viral.
This data shows that YouTube Hype is not only new, but also effective.
How to Use Hype?
If you are watching a video and you like it:
- You will see the Hype button next to the Like button below the video.
- Just click on that button and 'hype' the video.
- This feature is automatically activated, meaning the creator does not have to set up anything separately.
- Every week you can hype 3 videos — for free.
