In the 2026 Bengal Assembly elections, Mamata Banerjee is using 'Bengali identity' as a weapon. The BJP is strategizing to contact migrant Bengali Hindus to respond to her allegations and prevent electoral losses.
Bengal Elections 2026: Amidst preparations for the 2026 Assembly elections in West Bengal, Chief Minister Mamata Banerjee has adopted ‘Bengali identity’ as a key weapon in her political strategy. Mamata and her Trinamool Congress (TMC) have repeatedly accused the BJP of disrespecting Bengal's culture and language, and persecuting Bengalis. These allegations have become a means of political gain for Mamata.
BJP Initiates Counter-Attack
To counter Mamata Banerjee's strategy, the BJP has adopted a new approach. The party is now reaching out to migrant Bengali Hindus residing outside Bengal. The objective is to apprise them of the true situation in Bengal and to reveal the reality behind the Trinamool Congress's claims. The BJP believes that by engaging with migrant Bengalis, it can effectively respond to Mamata Banerjee's allegations and limit her electoral advantages.
BJP High Command's Strategy
The BJP has devised a comprehensive plan to connect with migrant Bengali Hindus and their puja committees residing in various states. Former state president Rahul Sinha visited Haryana and Chandigarh, meeting with migrant Bengalis there. He informed them about the situation in Bengal and clarified that the alleged claims of persecution spread by Trinamool and Mamata Banerjee are unfounded.
Current state president Shamik Bhattacharya, along with Union Minister and former state president Sukanta Majumdar, will also visit different states. Shamik Bhattacharya will travel to Gujarat, Prime Minister Narendra Modi's home state, while Sukanta Majumdar will meet migrant Bengalis in Varanasi, the PM's parliamentary constituency.
Public Outreach Campaign in Major Cities
The BJP has planned to conduct campaigns in major cities such as Delhi, Chandigarh, Dehradun, Haridwar, Lucknow, Varanasi, Mumbai, Pune, Nashik, Surat, Jaipur, Ranchi, Patna, Bhubaneswar, Hyderabad, Chennai, Thiruvananthapuram, Kochi, Bengaluru, Panaji, and Margao. In these cities, contact will be established with migrant Bengalis through local puja committees.
Rahul Sinha stated that the objective of this program is to inform people residing outside Bengal about the state's situation. Most participants in the program are voters in those states whose families or acquaintances live in Bengal. These migrants will convey to the people how much other states have progressed and why it is necessary to remove the Trinamool from power in the state.
Contact Through Puja Committees
BJP leader Locket Chatterjee met with puja committees in Dehradun and Haridwar. Keya Ghosh discussed with puja committees in Delhi, stating that people keep an eye on state politics even while residing outside Bengal. BJP Vice President Rathindranath Basu said that the public outreach campaign would be relaunched to ensure more people are informed about Bengal's situation.
Keya Ghosh stated that during discussions with people, they were made to understand that even though they are outside Bengal, their votes and political understanding have an impact within Bengal. Shamik Bhattacharya informed that his visit would take place after Durga Puja and is part of the central government's ‘Ek Bharat, Shreshtha Bharat’ (One India, Great India) program.
