Mohit Suri's highly anticipated film 'Saiyaara,' upon its release in theaters on July 18th, immediately sparked discussion. The audience's enthusiasm for the film was so immense that theaters were packed on the very first day.
Without any major PR campaigns, extensive promotions, or media hype, 'Saiyaara's' opening overturned several old rules of the industry. While big-budget films are failing to attract audiences despite spending crores, a simple release like 'Saiyaara' has created a buzz at the box office.
Sanjay Gupta Expressed Anger, Said - Corporates Ruined Everything
Seeing the film's unexpected performance, filmmaker Sanjay Gupta reacted on social media. He praised 'Saiyaara' while sharply criticizing the current PR and promotion system in the Hindi film industry.
Sanjay Gupta wrote that films used to be released in theaters without any print and advertising, and audiences still came. He said that, like the South industry, we also need to return to that era where content speaks for itself.
In his post, he said that the corporations have left the industry, but this pointless trend of promotion continues even today, which only wastes money and time. Sanjay Gupta cited films like 'Saiyaara' and '12th Fail' as examples, saying that if the story is b, there is no need for any noise.
Madhur Bhandarkar Extensively Praised Mohit Suri
Filmmaker Madhur Bhandarkar also appeared impressed by the success of 'Saiyaara.' He praised director Mohit Suri, saying that when emotions, characters, and story align in a film, the audience finds it themselves.
In his X post, he wrote, "It's not about who you know, it's about what you bring to the table." He said that this is a new, exciting era for Hindi cinema where films are once again being seen for their true value.
Mohit Suri Returned to Direction After Three Years
With 'Saiyaara,' Mohit Suri has returned to the world of direction after nearly three years. Before this, he brought 'Ek Villain Returns,' which was released in 2022.
Regarding the story of 'Saiyaara,' he said in an interview that the script was initially written for 'Aashiqui 3,' but later it was changed, its tone and treatment were altered, and it was named 'Saiyaara.'
Characters and Acting Won Hearts
Ahaan Pandey and Aneet Padda, who appeared in lead roles in the film, have done a fantastic job in their first major film. The performances of both actors have been praised by critics and audiences alike.
Ahaan Pandey's character, filled with emotional depth, and Aneet Padda's natural acting breathe life into the film's story. People are heavily praising these new faces on social media.
Hit at the Box Office Even Without Promotion
The most special thing about 'Saiyaara' was that the film did not have any extensive promotion. Neither did the stars appear on big reality shows, nor were there a plethora of posters on the streets.
Yet, audiences themselves reached the theaters to watch the film. This is a sign that if a film has truth and emotions, there is no need to make noise to reach the audience.
'Saiyaara' Became the Choice of Conscious Viewers
In today's era, audiences have become much more mature than before. They go to watch films not just for the names of the stars, but on the strength of the story.
The story of 'Saiyaara,' whose backdrop is based on emotional relationships and social changes, has worked to connect especially with the youth and middle-class audiences.
Received Tremendous Response on Social Media
After the film's release, #Saiyaara trended on social media. Scenes, songs, and dialogues from the film are going viral on Twitter and Instagram.
Many users posted that they found a film after a long time that touched their hearts. Some even said that this film reminds Bollywood of its old simplicity and depth.
