The ICC has announced the appointment of Sanjog Gupta as its new Chief Executive Officer (CEO). Sanjog is a well-known figure in the global media and entertainment sector. He officially assumed office on July 7th, becoming the 7th CEO in the history of the ICC.
Who is New ICC CEO Sanjog Gupta: The International Cricket Council (ICC), the largest administrative body for cricket, announced a significant appointment on Monday, naming Indian-origin Sanjog Gupta as the new Chief Executive Officer (CEO). Sanjog took charge on July 7th. Notably, Sanjog was selected from over 2,500 candidates from 25 countries for this prestigious position, a testament to his capabilities and influence.
ICC Chairman Jay Shah said on this occasion, "Sanjog has deep experience in sports strategy and commercialization, which will be very important for the ICC in the years to come." Sanjog Gupta becomes the 7th CEO in the history of the ICC, and he is taking on this responsibility at a time when cricket has been included in the Olympics, which is expected to further boost its global reach.
Sanjog Gupta's Journey: From Journalism to the ICC
Sanjog Gupta is originally a well-known name in the world of media and sports business. His career began in 2004 as a journalist when he joined Star News India. His brilliant strategic thinking and leadership skills in the media took him to new heights. In 2020, he was appointed Head of Sports at Disney Star, where he played a significant role in the commercial and broadcast management of major sporting events, including the Indian Premier League (IPL).
After the merger of Disney Star and Viacom-18 in 2024, he was appointed CEO of Jio Star, from where he gave a new direction to the digital and television business of sports. Sanjog Gupta, with over 20 years of experience, understands the business nuances of the sports world as well as the pulse of the audience. This is why the ICC's nomination committee selected him from the 12 shortlisted candidates and appointed him as CEO with full consensus.
Sanjog Gupta's Vision: From the Olympics to Women's Cricket
In his statement after the appointment, Sanjog Gupta said, "It is a great honor for me. Cricket is entering a new era of development, with over two billion fans watching it." The return of cricket to the Los Angeles 2028 Olympics will take the sport to new heights. Sanjog also emphasized the rapidly growing stature of women's cricket and said that concrete steps will be taken to make ICC women's tournaments more popular in the coming years.
In addition, he indicated major changes towards improving the digital fan experience and making players' careers secure and transparent.
Why is this appointment special?
The position of ICC CEO is not just that of an administrator, but it is considered a symbol of guiding the global future of cricket. Especially at a time when cricket is rapidly expanding into new markets like America, China, Europe, and Africa, Sanjog Gupta's vast experience in media and marketing can prove to be very beneficial.
Jay Shah and the ICC board, while expressing their confidence in Sanjog, made it clear that they consider his role in digital innovation, commercial partnerships, and the coordination of the global cricket calendar to be a game-changer.
