Indian FMCG companies are rapidly gaining a foothold in developed markets like Europe and America with their biscuits, noodles, gram flour, and personal care products.
Until now, only basmati rice and spices were considered India's identity, but the picture is changing. Indian FMCG products like biscuits, noodles, gram flour, poha, soaps, and shampoos are increasingly finding space in the supermarkets of America and Europe. Several renowned Indian companies like HUL, ITC, Dabur, Marico, and Godrej Consumer are earning crores of rupees abroad through these products.
Exports Surpass Domestic Sales
In the last two years, the foreign business of these companies has gained momentum faster than their domestic sales. For example, Hindustan Unilever's export wing, Unilever India Exports, recorded sales of ₹1,258 crore in the last fiscal year, an increase of 8 percent compared to the previous year. Meanwhile, the company's profit increased by 14 percent to reach ₹91 crore.
Which Brands are in Demand Abroad
Indian brands like Dove, Pond's, Glow & Lovely, Vaseline, Horlicks, Sunsilk, Bru, and Lifebuoy are seeing good demand in foreign markets. The special thing is that not only people of Indian origin but also foreign customers are liking these products.
Dabur, Emami, and Marico Benefit Significantly
While exports are still a small part of HUL's total revenue, for companies like Dabur, Emami, and Marico, this share has exceeded 20 percent. According to Dabur, the company's exports jumped by 17 percent in the last fiscal year, while the overall revenue growth was only 1.3 percent.
Gram Flour, Poha, and Mustard Oil are also Hits Abroad
Angshu Malik, CEO of AWL Agro Business, said that not only basmati rice but also products like atta, gram flour, poha, soya nuggets, mustard and sunflower oil are in increasing demand in Western countries. He estimated that the export of these products could increase by 50 to 80 percent this year.
Indian Products Reach 70 Countries
According to an ITC report, their FMCG products are now sold in more than 70 countries. The company has also revealed plans to explore new opportunities in nearby markets. Meanwhile, Marico has shown a constant currency growth of 14 percent in its export business, which is more than the overall growth of 12 percent.
ITC's FMCG Exports Become the Next Growth Driver
ITC's largest export share has so far come from agricultural products, but now the company's FMCG exports are also picking up pace. In FY25, the company's agri exports increased by 7 percent to reach ₹7,708 crore. Meanwhile, products like Aashirvaad atta, biscuits, and noodles are also becoming market leaders abroad.
Foreign Customers are Liking the Taste of India
The popularity of Indian food is no longer limited to Indian immigrants. Local people in America, Canada, Britain, Australia, and other European countries are now also attracted to Indian cuisine and related ingredients. This is why Indian-made biscuits, noodles, gram flour, and snacks are becoming common in foreign supermarkets.
The Taste of India is Now on the Tongue of the Whole World
Overall, Indian FMCG companies are now making a b claim on the global stage. This trend of earning big from small products shows that India is now moving forward in the world not only in manufacturing but also in terms of taste and quality.
