Perplexity AI has launched 'Perplexity Max', a premium plan priced at $200 per month, offering exclusive access to advanced AI models, the Comet browser, and features like Perplexity Labs.
Perplexity Max: Amidst the growing use of AI technology, companies are now targeting users who heavily utilize AI services. In this context, the US-based artificial intelligence startup, Perplexity AI, has launched its most expensive subscription plan, 'Perplexity Max'. This high-end subscription is priced at $200 per month (approximately ₹17,000) and is specifically designed for users who are regularly engaged in intensive AI-based tasks.
What is Perplexity Max and its features?
Perplexity Max is the company's premium subscription tier, a step up from the existing 'Pro' and 'Enterprise Pro' plans. It is offered to users who require third-party AI models and want to use advanced AI tools for specific projects.
Key Features:
- Access to OpenAI O3-Pro, Claude Opus 4, and other leading frontier AI models.
- Unlimited use of Perplexity Labs, where users can create reports, spreadsheets, dashboards, and web apps.
- Early access to the AI-native Comet browser, which will offer a new and smart browsing experience.
- Priority access to premium data sources and information from leading brands.
- Enterprise-class technical support and user priority support.
Comet Browser: The New Face of AI Browsing
Perplexity Max subscribers will receive early access to the AI-native 'Comet browser'. This browser was teased in February and is now launching exclusively for Max users. Comet browser is designed to transform web browsing into a completely AI-powered experience—where relevant answers can be presented on the screen even before the information is searched for.
Unlimited use of Labs: A New Creation Platform
Another special feature of Perplexity Max is 'Perplexity Labs'—a platform that allows users to create reports, web apps, charts, and interactive dashboards with their AI models. Until now, it was available for Pro users only, with limited rates, but now Max subscribers can use it without any limits.
The Trend of Premium Subscriptions Increases
Perplexity has now joined the ranks of select AI companies that have introduced a $200/month premium subscription plan. Companies like OpenAI, Google, and Anthropic have already launched their high-tier AI subscription models. Smaller AI startups like Cursor have also started similar exclusive plans.
This clearly indicates that a trend is emerging in Silicon Valley—where hyper-premium tiers are being created for heavy users that guarantee them advanced models, data sources, and faster performance.
Why is this subscription expensive?
A subscription of $200 per month is no small sum. However, the company believes that this price is justified for serious researchers, developers, journalists, data analysts, and AI-focused startups because—
- It eliminates limitations.
- Users get access to the fastest and most advanced models.
- The time and cost involved in development and innovation are reduced.
Future Plans: An Enterprise Version is also coming
Perplexity has indicated that it will soon launch an Enterprise version of Perplexity Max, which will have the full unlimitied use of 'Labs' queries. Its aim is to target companies that run data-heavy workflows or AI-based business operations.
Availability and Subscription Options
Perplexity Max is now available on both the web and iOS. New users can subscribe directly, while existing Pro or Enterprise users can upgrade their plans.
